Biznology

AUGUST 18, 2021

According to a 2013 study by Professor Joni Hersch at Vanderbilt University Law School, college educated married women with children were 20 percentage points less likely to work full-time than those without children. Here is a link to the survey. If you’d like a copy of our report, sign up here. I wondered why…. Motherhood.

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

KoMarketing Associates

FEBRUARY 21, 2017

The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). In 2013, just 18 percent of CMOs said that they were prepared to tackle the key marketing challenges associated with the eruption of data.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Every year the United Nations publishes its World Happiness Report , ranking the planet’s countries in order of the happiness of its citizens. So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services?

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. What is the most interesting finding/statistic to you in the report? “I Click here to read the full results of the survey from Demandbase!

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Salesforce Marketing Cloud

JUNE 7, 2022

70% of C-suite executives report their employees are happy, but only 44% of employees agree. Our recent report, The Experience Advantage , found that 71% of C-suite executives think their employees are engaged with their work, when in reality only 51% say they are. Let’s start with what is top of mind for the CEO. 3 on the list.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. In a Southern Cross University survey of U.S. In a survey of 913 respondents, 82.6% 77% of those surveyed said they’re interested in furthering their education on how to live sustainably.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Sword and the Script | B2B

NOVEMBER 23, 2021

That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

ClearVoice

JUNE 19, 2023

Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Curation Content 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. eMarketer ). Marketing Charts ). iMedia Connection ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Customer Experience Matrix

JULY 18, 2014

After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. My vendor friend’s suspicion was that marketers don’t buy better measurement because, whatever they say in surveys, they really don’t want to be measured. If not, would you find it an interesting topic for a survey?

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. And almost half are able to report the results of their social media efforts. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. And how brands need to start acting like publishers.

Business 100

Business Social Media Content Act-On 100

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This study also saw the addition of industry-specific versions of the report, such as this one. About the Study. Focused on Consulting Firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: A Progress Report was based on a survey of more than 400 customer experience leaders and influencers, and on in-depth interviews with 22 senior business executives.

Research 54

Research B to B B2B Custom Publishing 54

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. While the full report can be accessed via web page and SlideShare , here are some of the first takeaways I found, in preliminary review. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Customer Experience Matrix

OCTOBER 15, 2013

But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality. One final survey reinforces this point. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Digital B2B Marketing

APRIL 11, 2013

According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). Only 39% report a lack of budget. source ) Similarly, the Curata survey shows only 7% say senior level buy-in is their biggest challenge.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Adobe Experience Cloud Blog

JUNE 19, 2017

Businesses who use NPS are 33% more likely to report growth rates over 10% each year. Regularly sending out NPS surveys gives you valuable insight on where you stand in your industry. Run post-case support surveys with the following questions: Did our support team solve your issue? A 2013 Bain & Co.

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Based on a survey of 6,000 consumers from the U.S., Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more.

Top of Funnel 109

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 109

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. In a recent report , video completion rates increased from April to July, maintaining a growth of 11% year over year. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Social Media 127

Social Media Practices Video Marketing Media 127

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This study also saw the addition of industry specific versions of the report, such as this one. About the Study.

Cost 124

Cost Business Sample Pricing 124

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. It’s just what you’d expect from a survey in which marketers are forced to rank from top to bottom, whether they like it or not.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ANNUITAS

FEBRUARY 13, 2014

A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. As many as 37% of purchases in 2013 involved four to seven people. This should be the most pressing question in any organization.

Demand Generation 100

Demand Generation Demand Generation Planning 100

Marketing Insider Group

OCTOBER 28, 2015

Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. Is that enough? Under the CFO it will be costs.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100