Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This. “Stand Out” Author, Dorie Clark.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. See how to maximize the SEO value of press releases with this checklist. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Read the free ebook on content marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Best Practices 142

Hubspot

APRIL 12, 2018

No one can guarantee that a video will go viral. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. Julep, a monthly customizable subscription beauty box, released a female empowerment video called, “Throw Anything at Me.”

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. CMI just released its latest report, B2B Enterprise Content Marketing 2016. Keeping up with content marketing news and advice every month is tough.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. In fact, this feel-good, joyful sentiment can be seen as far back as 1971, when Coca-Cola released this iconic advert. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy."

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. From there, lots of apps and sites started to release their own story features. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Standard

JUNE 17, 2015

Dove released “ Real Beauty Sketches ” in April of 2013 as a part of their ongoing Real Beauty campaign , and in one month the video received 114 million views, making it one of the most viral videos of all time, according to Business Insider.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. ” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. ” 4) Thank You, Mom. The effort raised $6.5 Brand: Dove.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

SEPTEMBER 26, 2016

Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. Column Five Media , the creative agency behind the ad, set out to create a nostalgia-driven viral ad that would reintroduce Internet Explorer to '90s kids. marketing director, told Adweek.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

NOVEMBER 11, 2015

So to inspire your own efforts, we've collected a list of impressive product videos for marketing a product or new release. has been named as the number one viral marketing campaign of all time [by Ad Age].". Learn the secrets behind the coolest product videos and other content in this free download. 1) Blendtec: Will it Blend?

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. After the app was released for four days, it had 250,000 downloads.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. So, I was like, “Oh god, what is the quickest way I can possibly grow this back?” Is there scarcity?

Social Media 98

Social Media Media eCommerce Verticals 98

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Additionally, beyond an album release, the added content of 17 fully produced videos offered her fans something new—a story. Ground Breaker.

Brand Identity 0

Brand Identity Branding Thought Leadership Viral Marketing 0

Contently

MAY 1, 2018

Released in 2016, the naturalistic spot follows a gang of cool young women as they perfect their moves while debating the nature of “loving someone” vs. “being in love with someone.” Her short “Hey Stranger” went viral in 2017. Crystal Moselle’s “That One Day” for Miu Miu. ?.

Advertising Agencies 150

Advertising Agencies Eye-Tracking Paid Search Agency Storytelling 150

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

seo.co

DECEMBER 8, 2021

In response, they released an algorithm update aimed at devaluing low-quality links. In the following year, Google released the Penguin update. Around 2013, the rise of organic content marketing further complicated matters. Yes, video content has a tendency to go viral. Video is visual, engaging, clear, and shareworthy.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. The best example is For Immediate Release: The Hobson and Holtz Report. Good luck and Godspeed!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. For example, if you sell user testing software you could partner with a usability research firm and release content to reach their customer base.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. But Dove, one of Unilever’s star brands, released a new campaign that proves dollar razors are not the only relevant cultural conversation in Unilever’s arsenal.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. For example, if you sell user testing software you could partner with a usability research firm and release content to reach their customer base. Example: Maersk.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Campaigns 98

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. If I can get a recognizable brand name to champion my article, I’m halfway to viral. Try a search or display advertisement, a blog article, a press release, etc. What did it find?

Top of Funnel 103

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 103

Content Standard

OCTOBER 20, 2015

Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Further, Extra takes advantage of the virality that adorably romantic marriage proposals have gained over the past couple of years. Richard Linklater did this in just under three hours. The Love Story.

Storytelling 40

Storytelling Brand Identity Branding Marketing Proposals 40

Content Standard

OCTOBER 20, 2015

Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Further, Extra takes advantage of the virality that adorably romantic marriage proposals have gained over the past couple of years. Richard Linklater did this in just under three hours. The Love Story.

Storytelling 40

Storytelling Brand Identity Branding Marketing Proposals 40

Contently

MAY 25, 2016

In 2013, she was working at the makeup counter of ULTA Beauty when she started writing serial fan fiction about One Direction’s Harry Styles on Wattpad , primarily using her phone. The series quickly went viral, and Todd posted a new chapter every day with the help of feedback from devoted readers. Take Anna Todd, for instance.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

Contently

APRIL 21, 2016

BuzzFeed can see the exact process that makes content go viral. Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Hubspot

MAY 16, 2014

It wasn’t until days after the incident, however, that Beyoncé released a cookie cutter statement that the family has “moved forward as a united family.” A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Major #fail. Enough said.

PR 28

PR Press Public Relations Viral Marketing 28

seo.co

FEBRUARY 8, 2023

Rather than writing boring press releases and company updates, you can try something known as “newsjacking.” Oreo provided us with one of the earliest and most effective examples of online newsjacking when they took advantage of the unexpected New Orleans Superdome power outage during the 2013 Super Bowl.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98