Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Cheers to 2013!

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ll get to the 2013 estimate in a bit. Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. Happily, my estimates for the major firms came up with 52% revenue growth for 2013.

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HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries.

InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs

Customer Experience Matrix

The company did announce its next release at InfusionCon, although by its own admission the changes were incremental enhancements in usability rather than major expansions in function. infusionsoft marketing automation small business marketing infusioncon 2013

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? As the old b-school maxim goes, “you can’t manage what you can’t measure.”

The Sights of Dreamforce 2013

Marketo

Author: Rick Siegfried Dreamforce 2013 has ended! Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes.

Introducing the Modern Press Release

Marketo

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. While marketing teams will begin 2013 with an average five or fewer people, most will at least double by the end of the year.

Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Using photos provides a 37% increase in Facebook engagement and 14% increase in news release pageviews.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website. Second, optimize news releases themselves for search.

European Markie Awards Finalists Announced

Modern Marketing

PTC – Tasked with growing brand awareness, brand perception, and related adoption of a newly introduced product and release (PTC Creo 2.0), PTC created the “Engineering Excellence” marketing campaign. See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!

Email Marketing Lessons from the DMA 2013 Compliance Report

Marketing Action

The DMA recently released its 2013 Annual Compliance Report , which details consumer affairs and casework covering the period from February 2012 through June 2013.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Janrain’s Social Login Trends across the Web for Q3 2013.

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Brandfolder Pro Plan Release

Brandfolder

Hi everyone, I wanted to give a quick update on the release of our first paid plan, [Brandfolder Pro]([link] which we pushed out today. We wanted to keep Brandfolder Pro

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning.

The Top 9 Videos From Brands This Year

Marketing Insider Group

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. It’s that time of year to start thinking about what have we done well, as an industry.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

When a piece of research is released or an event is launched, succinct, to-the-point descriptions of the event or research give insight into what is being featured. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike.

How’re You Doing? The DMA’s Q1 2013 Business Review

Marketing Action

Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. in Q1 2013 versus 3.10 The DMA’s Q1 2013 Business Review appeared first on Marketing Action Blog - Act-On.

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

Unlike law, medicine, accounting or engineering, it’s difficult to define or validate expertise in public relations – as evidenced, for example, by the volume of information and disagreement on issues as fundamental as press release protocol.

How to Write a Press Release [Free Template]

Hubspot

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. but we can’t ignore one of our most valuable pieces of content: the press release.

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The Dirty Little Secret of Media Relations

Biznology

Content Marketing Public Relations information Journalist Media media relations Press release Photo credit: Wikipedia.

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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Uncategorized #brand management #brand risk #press release #thought leadership #wallstreetjournal 1970s oil crisis advertorials advocacy advertising affinity marketing Columbia University creative confrontation ExxonMobil Herb Schmertz issues advocacy Jr.

The #1 Email Marketing Lesson from the DMA 2013 Compliance Report

Marketing Action

The DMA recently released its 2013 Annual Compliance Report , which details consumer affairs and casework covering the period from February 2012 through June 2013.

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. The release of Google+ Local. The release of Apple Maps (and inclusion of Yelp reviews front-and-center). The release of the Google Maps app.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release.

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Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

The Content Marketing Institute and MarketingProfs released their latest trends that showed that more than 90% report to use content marketing and less than 50% feel they are very good at it ( Click to Tweet ).

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Are Social Employees The Future of Marketing?

Marketing Insider Group

Today’s interview is with Cheryl Burgess (@ ckburgess ) who along with her husband Mark Burgess (@ mnburgess ), has co-founded Blue Focus Marketing , and are also about to release their book on Social Employees.

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Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

The Four Biggest Content Marketing Pain Points

Marketing Insider Group

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Focus On Your Customer’s Brand In The Future of Marketing

Marketing Insider Group

We have a big new responsive/mobile re-styling due on the 18th of March 2013. We’ve also released a premium product and that’s proving people want to pay for this kind of service.

You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers

KoMarketing Associates

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads.

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Marketing That Helps People? An Interview With Jay Baer

Marketing Insider Group

If everyone implemented Youtility, we wouldn’t have companies using social media and content marketing as tiny press releases. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

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How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

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