Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. ." “At that point, feedback was still overwhelmingly positive.”

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Will this help or hinder the growth of the category? Edelman is closing in on a $1 billion year as it wraps ups its more than year-long restructuring. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Many marketing organizations today have an influencer marketing strategy.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Pros Podcast brand communities content creation content marketing digital marketing humanization integrated marketing public relations social media Social Media Marketing Social Pros' Listen Now. The RSS feed is: [link].

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Walker Sands

MARCH 26, 2019

This success has been largely spearheaded by Annie Gudorf, who we’re proud to elevate to Vice President of Public Relations. Annie joined the Walker Sands family in 2013 and from day one has exhibited tremendous leadership and marketing expertise.

Public Relations 40

Public Relations Communities Campaigns Content Marketing 40

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. B2B Public Relations: 7 tactics to pull more leads into the funnel. Contrast that with the number one hit in 1988: Walk Like an Egyptian. Lead Generation: How 64% of marketers starve Sales of opportunity.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Biznology

OCTOBER 17, 2014

In a survey in 2013 by MIT and Boston Consulting, they found that among 2,000 companies, two thirds of business people thought social and environmental matters were “significant” or “very significant”, but only 10% felt they were doing enough about it. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Convince & Convert

APRIL 26, 2013

69% of marketers expect to put the most increased efforts into YouTube in 2013. Social Pros Podcast blogging blogs brand communities community management content creation content marketing digital marketing public relations social media Social Media Marketing Social Pros twitter' Similarly, Nielsen ratings seem to be outdated.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Internet Marketing Public Relations email email marketing Subscription business model unsubscribing' unsubscribe rate.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Writing on the Web

FEBRUARY 19, 2014

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution). The C-Suite spend more time with thought leadership today.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Content Marketing Institute

MARCH 2, 2018

In 2013, the TopRank Marketing community offered definitions. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing? #Content paired w/ #marketing is what the audience wants, says @BrennerMichael. Read more>> Click To Tweet. It’s an important distinction, but it’s not quite a definition.

Content 110

Content PR Wikipedia Click Rate 110

Schubert B2B

OCTOBER 31, 2017

In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. Mitch Mathern is a public relations executive at Schubert b2b.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. Mitch Mathern is a public relations executive at Schubert b2b.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Convince & Convert

APRIL 16, 2013

The most common digital data use case is for public relations and marketing, and that is totally fine. He’s also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World due out in April 2013. Develop Your Digital Data Use Cases. social media measurement'

Analytics 139

Analytics Practices Ad Building Best Practices 139

KoMarketing Associates

FEBRUARY 9, 2016

Public Relations and Special Features. FreshBooks CEO Mike McDerment at SociaLite 2013. Walker Mowers: How to Mow. CASE Equipment: Tech Talk: How to Keep Excavator Undercarriage Clean. FreshBooks: How to Create Your First Invoice. Evernote: How to Use the Interface for Mac Users. MarketingProfs: B2B Marketing Forum.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SmartBug Media

MARCH 19, 2020

Subscribe below to the SmartBug blog and get actionable insights about inbound marketing, web design, content marketing, and public relations, as well as information related to video marketing. This post was originally published in September 2013 and has been updated. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

NOVEMBER 22, 2018

There’s a lot to say about content promotion since we’ve been around since 2013 in content saturation on the web. Expect a large public relations budget. From there, you decline in different axes and you put in place your tools (blog, newsletters, case study, etc.) A search will then be necessary to redefine the axes.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Hubspot

MAY 1, 2017

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example. Amazon’s personalization efforts aren’t exactly new.

Personalization 100

Personalization Brand Identity Branding Planning 100

Biznology

AUGUST 15, 2016

In particular an assessment of 1,500 companies with the biggest market caps by Professors from University of Utah, Purdue, and the University of Cambridge revealed that the companies run by CEOs in the top 10% of pay scale had the worst performance between 1994 and 2013: they returned 10% less to their shareholders compared to industry peers.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Julia Quinn , director of public relations at Amtrak, knows a thing or two about justifying budget—especially for social amplification. Image attribution: Hari Panicker.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Content Standard

MAY 12, 2015

Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Hubspot

OCTOBER 1, 2013

American Airlines (@AmericanAir) September 12, 2013. American Airlines (@AmericanAir) September 12, 2013. JetBlue Airways (@JetBlue) September 2, 2013. Social Media public relations' During the conversation, this magical little tweet came in from @AmericanAir: @anum Let us know if we can assist you today, Anum.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hinge Marketing

OCTOBER 14, 2013

” After a flurry of research, the book was published a year later and became Amazon’s second best-selling book in the Public Relations category within a month. They even offered a topic, “Online Reputation Management For Dummies.” ” On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Hubspot

SEPTEMBER 4, 2014

After all, anger is the emotion that spreads most easily over social media, according to a 2013 study. In the face of a social media slip-up, HubSpot Director of Media and Analyst Relations Katie Burke suggests following this three-step process: Ask yourself whether this is a real crisis. public relations Social Meda'

Social Media 28

Social Media Media PR Public Relations 28

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. Stage 2: Growing Trends through Relatable Stories. That’s not to say it’s impossible, though.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. Stage 2: Growing Trends through Relatable Stories. That’s not to say it’s impossible, though.

Distribution 40

Distribution Merchandising Content Blogger 40

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Webbiquity

DECEMBER 30, 2013

The public relations pros’ guide to Google Analytics by Polaris B. Writing that “In today’s converging marketing world it’s especially important for public relations pros to understand the ins and outs of Google, SEO and online analytics. Worth bookmarking.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Content Standard

JULY 20, 2016

A street experiment in 2013 in which people tried to give away money to pedestrians—no strings attached—found that it was a more difficult undertaking than expected. Might as well shred that money, right? In fact, even shredding the money doesn’t seem to have the desired impact. After all, why would anyone turn down free money?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Content Marketing Planning 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. The wide variations in estimated total time are also, um, noteworthy.

Spending 120

Spending Media Mobile Advertising Forrester 120

Biznology

JANUARY 29, 2013

Related articles. 5 Social Media Predictions for 2013 (blogs.constantcontact.com). 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com). 20 Common Social Media Marketing Myths BUSTED (hubspot.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

SEPTEMBER 26, 2014

The animated short film detailing the journey of a Scarecrow who looks for natural, wholesome food options made a big splash in the media when it was released in September 2013. Public Relations. The Scarecrow. “Magic of Flying” also won in the out of home category for its reactive, technology-based outdoor campaign.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28