ANNUITAS

JULY 22, 2013

July 8, 2013 – Post via Rosetta on Leveraging Digital Media to Bring in Grade A Leads by Steve Kosko. News & Press'

Media 100

Media Leads Lead Marketing Qualified Leads 100

ANNUITAS

JULY 10, 2013

July 10, 2013 – DemandGen Report article on Account-Based Marketing and its importance in B2B. News & Press'

Account Based Marketing 100

Account Based Marketing Personalization Press Marketing Report 100

ANNUITAS

JULY 10, 2013

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press'

Social Media 100

Social Media Opinions PointClear Tools 100

Convince & Convert

NOVEMBER 11, 2014

So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. Content Marketing edison research marketing press marketingpodcasts.com podcasting podcasts Social Pros tom webster' iTunes is a hot mess in that regard. And we did it! Thanks TapInflluence!

Search Marketing 145

Search Marketing Paid Search Agency Word of Mouth Press 145

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. All of this bad press complicated Johansson’s job considerably, but he pressed on. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. In May 2013, Google Penguin 2.0 In May 2013, Google Penguin 2.0 Google Penguin 1.0 Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

ANNUITAS

MAY 31, 2016

*This post first ran June 25, 2013 on ANNUITAS.com. You would be hard pressed to sit through any marketing conference and not hear about the funnel. B2B marketers have a love affair with the funnel. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Marketing Funnels B2B Sales 100

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. It gives you the freedom to shout from a digital rooftop how great your offering is, without having to go down the costly road of press release publication.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Oreo Cookie (@Oreo) February 4, 2013. ” Power out? No problem.

Rules 99

Rules Creativity Content Storytelling 99

Crimson Marketing

DECEMBER 18, 2013

PR: 73% of reporters think press releases should include images. 43% of marketers have found a customer via LinkedIn in 2013. Email: Email with social sharing buttons increase click-through rates by 158%. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Many marketing organizations today have an influencer marketing strategy.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Adobe Experience Cloud Blog

OCTOBER 4, 2017

Be sure to create a template press release or statement. Avoid sending press releases before you have all the details of the crisis and a plan of action. This caused huge backlash online due to a terrorist attack that occurred at the Boston marathon in 2013. This will save you a lot of time and will allow you to react quickly.

Social Media 134

Social Media Marketing AI Tips Media 134

Convince & Convert

AUGUST 24, 2015

He hasn’t been in a television ad for the chain since 2013 as the chain has shifted to using athletes, such as baseball star Mike Trout, or actors in its ads.” A report by CNN Money stated, “Despite the horrific nature of the charges, most experts expect that Subway’s sales won’t be hurt by the Fogle scandal.

Television marketing 148

Television marketing Curation Press Act-On 148

Contently

FEBRUARY 21, 2017

Answer pressing questions about lead generation tools, resources, and best practices. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

ANNUITAS

FEBRUARY 13, 2014

This should be the most pressing question in any organization. Consider the following statistics from the DemandGen Report 2013 Buyers Survey : As many as 41% of buyers said they waited longer to initiate contact with B2B vendors than they did a year ago. As many as 37% of purchases in 2013 involved four to seven people.

Demand Generation 100

Demand Generation Demand Generation Planning 100

Golden Spiral

DECEMBER 2, 2016

We began our relationship with Digital Reasoning in 2013 when they first decided to transition their cognitive computing tool, Synthesys, from the public to the private sector.

Case Study 54

Case Study Case Studies Press Studies 54

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. We are posting again because this topic is still a pressing issue and highly relevant today. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. Competitor Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Digilant

FEBRUARY 10, 2022

Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. When more than 100 million people in the U.S. sit down to watch the game, there’s bound to be viral moments that everyone will be talking about.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Magisto

FEBRUARY 18, 2019

The latest versions of Microsoft Office like 2010, 2013 and 2016 accept more video formats – Windows Video File (.asf), a) If you choose the URL option, PASTE the video from YouTube you want and press SELECT. Before starting…. asf), Windows Video (.avi), avi), Adobe Flash (.swf), swf), MP4 Video (.mp4,m4v,mov), mp4,m4v,mov), Movie (.mpg

Video Marketing 56

Video Marketing Youtube Press Google 56

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Buffer

APRIL 10, 2020

We’ve had transparent salaries since 2013. To get in touch about publishing this data, please email press@buffer.com. Women are more likely to apply for jobs or promotions only when they can be sure they hit 100% of the criteria, while men tend to be okay with 60% or so. Transparency.

Analysis 74

Analysis Transparency Marketing Report Promotion 74

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. When asked to identify the biggest challenges in their profession, industrial marketers cite the need to generate leads for sales as the most pressing (30 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3, Best Practices.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 The Associated Press, Automated Insights, and Wordsmith. The Associated Press, one of the nation’s oldest news networks, was founded in 1846 when five newspapers from New York City funded a pony express-type route to bring news of the Mexican war faster than the U.S.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Third party bylines, mentions, and press coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. Here’s the press release we issued this morning: **. The more that brands bought into the concept of inbound marketing, the more they came to value premium written content, which happened to be our specialty.

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

markempa

DECEMBER 3, 2012

Together, strategize how you can use this education to achieve your most pressing goals, and then develop a road map to move you forward in that direction. Related Resources: Email Summit 2013 – February 19-22, Las Vegas. Implement this strategy. Making a strategy isn’t the hard part, implementing it is.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Nuvi

MAY 24, 2022

SOC 2 is a voluntary compliance standard for service organizations, developed by the American Institute of CPAs (AICPA), which specifies the security controls related to the safeguarding of customer and organization data.

Enterprise Management 59

Enterprise Management Amazon Advertising Agencies Privacy 59

KoMarketing Associates

NOVEMBER 14, 2017

According to Zhihu’s press release , there were 100 million registered users and 26 million active daily visitors at the end of September 2017. As an alternative, Zhihu has a feature called Zhihu Column (launched in 2013 ) that allows users to post long articles. Note: Some of the links included below are resources in Mandarin.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/. press@vidyard.com. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

ViewPoint

APRIL 30, 2013

In addition, companies are rushing to focus on big data because of all the promises and press it’s received. Gartner predicts that by the end of 2013 more users will access the internet through a mobile device than their desktop. Get a Head Start on Your Competition in the Mobile Arena. That means you need to be there!

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.” Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. Nora Ganim Barnes, Ph.D.,

Social Media 50

Social Media Social Networks Statistics Facebook 50

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now. Click the play button to listen here: [link]. The RSS feed is: [link].

Skype 136

Skype Aggregators Social Media RSS 136