SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

NOVEMBER 22, 2018

There’s a lot to say about content promotion since we’ve been around since 2013 in content saturation on the web. Vendors are particularly important in this context. It’s necessary to review the personas and determine whether the “evaluator” is always the same. Revisiting personas will become inevitable.

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

Strategic-IC

JANUARY 18, 2019

If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. And also, which vendors or potential vendors in the case of Learnlight are companies that can actually provide them with information that can answer some of these challenges.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Adobe Experience Cloud Blog

DECEMBER 26, 2012

The chart below shows how big of a difference being the first vendor to follow-up makes. Offers: Try out different offers based on your personas, if they attended the event, or where you scanned or picked up their business card. Want to find out more awesome techniques to rock out your event strategy in 2013?

Trade Show 48

Trade Show Tips Marketo Deliverability 48

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. Unconvinced?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Bound360

DECEMBER 4, 2017

I think personalization came up for us around 2013, 2014. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? We’ve been customers of SiriusDecisions for a while, so we turned to them for some help to evaluate a couple of vendors.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Martech

MARCH 29, 2023

” A pause of hours or even days between an indication of interest and a follow-up by the vendor is a customer experience gap, Glover said. “If you trace the origins of CDPs they go back to about 2013 and they started out with just known customer data,” Fleisch reflected. “That was the primary use case.”

Enterprise Management 100

Enterprise Management Analytics Work Management Marketing Management 100

Vidyard

OCTOBER 5, 2017

In 2013, we looked into software vendors who could give us comprehensive metrics. If you publish a general video for “everybody,” you’ll fail to address the needs of your key personas. This would increase our “stickiness” and give clients a reason to stay with us beyond their initial project.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

Lenny's Newsletter

AUGUST 8, 2023

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Let’s consider five successful startups that found their big idea following the path of past pain: Gong, Retool, Linear, Persona, and Hex.

Startups 52

Startups Work Management CPO Enterprise Management 52

SnapApp

AUGUST 1, 2017

A prospect is a contact who fits one of your buyer personas but has yet to express interest. Look at current customers and create rich buyer personas that account for where prospects spend time online, the challenges they face, and other demographic data. 2013 was a big year. . Prospects. Do they have pain and budget?

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

JANUARY 11, 2013

Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. Pinterest is not a place to play inside baseball and use expressions that are unique to your company. 8) Incorporate Hashtags. That's right! Hashtags are no longer just for Twitter.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. UX personas for B2B can be very different from B2C personas, and it's important to understand them.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

And literally a year and a half later, that became the personas product of Segment, which is now basically like a quarter of our revenue, which is insane. People didn’t have that in 2013. If you’re looking for one, what are the vendors that you’ve considered?” Why did they like this particular vendor?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

LEADership

AUGUST 20, 2013

The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS. It’s not about YOU.

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40