Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization? Don’t just measure the traffic and conversion rate per referral. Do Something New.

Allocation 48

Allocation P2P Lead Ranking Lead Scoring 48

LEADership

SEPTEMBER 15, 2015

In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com). 13 social media marketing trends for 2013 (lifeatunitedworld.wordpress.com). I was going to say that the fourth rule is to share , but you’re all doing that.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Webbiquity

DECEMBER 16, 2014

Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). 6 social media network updates that you missed by iMedia Connection. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 100

Social Media Social Marketing Work Management Media 100

LEADership

AUGUST 20, 2013

Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. How is each new version different from the previous one?

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40