Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. As the brave content marketing souls seek to build new content supply chains and content curation models, this is causing one very large problem for the marketing organization: our leaders are asking us to sell, sell, sell. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JANUARY 7, 2013

Manage websites and web assets of organizations. Own / run social media profiles, individually and as part of an organization. Web assets under control of the user, either as owned assets or assets managed on behalf of an organization. I believe this is where link building management needs to go in 2013 and beyond.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

B2B Marketing Traction

OCTOBER 18, 2012

The other thing the plan should do is keep everyone on the same page with a good understanding of the organization’s industry, competition, positioning strategy and marketing “persona” (see my previous blog post on this, Why Marketing Personas Rule ). Do you plan to outsource marketing in 2013?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

The Forward Observer

OCTOBER 27, 2023

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. 404 Inbound Link Cleanup. If the answer is “Yes,” then it still makes sense to guest post.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. 404 Inbound Link Cleanup. If the answer is “Yes,” then it still makes sense to guest post.

Link Building 120

Link Building Tactics Ad Building B2B 120

ANNUITAS

FEBRUARY 4, 2014

So while much is made of lead nurturing and the value of it, the truth is that very few organizations are nurturing their buyers and even fewer are doing it effectively. Organizations that do succeed however, view nurturing as a strategic piece of their holistic Demand Generation Program that is aligned to the buyer and their purchase path.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. The Company. The Takeaways.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Business is moving at a dizzying pace and urgent needs easily outstrip resources.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. Serving organizations ranging from medium-sized businesses to Fortune 500 companies in the public sector, healthcare, education and commercial sectors, we needed to recruit sales professionals. It helps keep even the messiest salespeople organized.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

KoMarketing Associates

JUNE 18, 2013

” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. Angie Schottmuller also echoed this by saying “Ranking isn’t good enough on it’s own. You need to have the right page and information.”

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” What does your business need to do with AI? Target users.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. The problem was they implicitly assumed that every company’s data warehouse had organized the data into useable customer profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

illumin

APRIL 2, 2024

Cliff Obrecht, co-founder and COO of Canva, describes the deal with optimism, saying “Together, we’re setting our sights on empowering every kind of team and organization to achieve their goals.” That suite of professional software is exactly what Canva needed to compete with the big guns.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Hubspot

APRIL 19, 2018

Below, you'll see a five-step guide to performing this VLOOKUP example, followed by a video tutorial for using VLOOKUP to organize a list of blog posts. How Does VLOOKUP Work? The secret to how VLOOKUP works? Unique identifiers. the identifier is only associated with one record in your database).

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. MediaPost ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

JUNE 2, 2021

Organizations are accelerating the hunt for workers with unique, advanced combinations of talents. In an article published in IndustryTap, David Schilling argues that the internet is doubling knowledge every 13 months, and with the help of the internet, we will soon double human knowledge every 12 hours (Schilling, 2013). New York: St.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

AUGUST 9, 2017

Look up any medical facility or healthcare organization (maybe even your own) and review some of their patient stories. Leveraging this perspective to flesh out your organization’s patient stories is simple once your teams learn to take on a complete perspective of the patient experience. Where the Patient Story Stands Today.

Marketing Management 54

Marketing Management Organization Customer Satisfaction Vendors 54

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. You may have noticed that the line is slightly above the organic link.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd. . Write from the heart.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The 2022 study is organized around four questions that examine the key moments in a consulting services buyer’s journey.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 As a result, Gartner predicts that two years from now, 20 percent of sales organizations will use tablets as the primary mobile platform for their field sales force.

Gartner 40

Gartner Allocation Storytelling Spending 40

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. There is a lot more focus and impetus on growing organic as a channel for organizations because they do see the value now. I also think most organizations are now evaluating podcasts and videos as formats.

SEO 105

SEO Cross-Selling Marketing & Strategy Storytelling 105

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. So whether virtual or in person, spend a good amount of time getting organized.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Biznology

FEBRUARY 8, 2021

About Matt Montgomery: Matt Montgomery joined The Trustees in 2013 as the organization’s first Chief Marketing Officer. In 2019, he led the effort to create a Digital Roadmap for the organization, and in 2020, his department launched a newly designed website. Matt oversees the Stakeholder Engagement Department.

POS 104

POS Public Relations Demographics Design 104

Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. — Brett Michaels (@brett_bok) February 25, 2013. — Oscar Mayer (@oscarmayer) February 25, 2013. We’re trending!

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

ClearVoice

JUNE 19, 2023

Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. Startups Magazine ) 82% of organizations that use personas have an improved value proposition. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. Cherry Bombe is a very celebratory organization. I was learning about all these incredible women and I wanted to help tell their stories. I had this idea to do a magazine called Cherry Bombe.

A/B testing 95

A/B testing Eye-Tracking Outreach Custom Publishing 95