Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 112

Statistics Mobile Advertising Stats Social Networks 112

Webbiquity

FEBRUARY 10, 2015

consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Web users in every age bracket, ranking only beneath shopping and social networking in popularity.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Companies that aren't optimizing for mobile are losing out. He didn't need to. One-on-One Marketing.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

SEPTEMBER 8, 2015

Is it better to write one big post along the lines of “105 Ways to Master Facebook Marketing” or to break up that content into a series of smaller posts: 20 Tips for Facebook Advertising, 17 Ways to Grow Your Facebook Audience, etc.? The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014).

Traffic 100

Traffic Stats Statistics Mobile Advertising 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. Check out our social media image sizes guide for help. Collection Video Ads (Mobile).

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Mobile will account for 72% of US digital ad spend by 2019. About 53% of emails are opened on mobile devices.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Buffer

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. When the Swiss Federal Institute of Technology looked into what factors can kill a social network, they found that when the bonds between users weren’t particularly strong, neither was the users’ relationship with that network.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Hubspot

MARCH 30, 2020

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Because of its global audience, brands that are looking to market internationally are able to leverage WhatsApp, as well as global social networks, and paid advertising campaigns.

Paid Search Agency 101

Paid Search Agency Branding Brand Identity Planning 101

Buffer

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. But this is why social media marketers have to continue to pay close attention to the rise of Stories and how it impacts how people consume content.

Social Media 112

Social Media Trends Marketing AI Media 112

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. sources of information to make a decision.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

TrustRadius Marketing

JUNE 28, 2018

As the world’s most popular social network, and one that offers many tools for advertisers to personalize and measure their campaigns, Facebook is a powerful way for you to reach consumers. Social Ads are a quick, effective, and inexpensive mode of reaching potential clients through highly personalized messages.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 60

Twitter Facebook Mobile Advertising Advertising Agencies 60

Content Standard

JANUARY 19, 2018

Digital marketers are likely to see changes take place on several fronts as it concerns their branded content, ranging from the platforms they utilize, the rates paid for advertising, and even how they deliver content directly to consumers. The Bad(ish): Mini-Monopolies and Little Advertiser Leverage.

Media 60

Media Planning Paid Search Agency Mobile Advertising 60

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. MAKE ADVERTISING ACCOUNTABLE FOR LEAD GENERATION. Traditionally, the KPIs for advertising campaigns were limited to increasing brand awareness.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Contently

JUNE 1, 2016

Because the format runs opposite to almost everything that defines modern digital advertising. The sites hosting the ads scrape the bottom of the barrel when it comes to ad revenue, and advertisers get a lot of quantity placements but very little quality. That scarcity is partly what makes TV advertising so lucrative.

Paid Search Agency 60

Paid Search Agency Ads Product Ad Exchange 60

Single Grain

JULY 16, 2020

Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Content Standard

SEPTEMBER 27, 2017

You can easily post and promote your Snapchat username across other social networks using the format www.snapchat.com/add/YOURUSERNAME. GrubHub was an early adopter of Snapchat (in 2013), and Snapchat is a big part of their social media marketing strategy. Boost Mobile created a game called Galactic Thunder Pon y.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Work Management 106

readwrite

SEPTEMBER 29, 2014

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.

Spyware 40

Spyware Facebook Doubleclick Google 40

Single Grain

APRIL 28, 2020

1) Mobile Monkey. Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. 31 Top Digital Marketing Campaign Examples. Book My Free Marketing Consultation.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

readwrite

SEPTEMBER 20, 2011

billion, more than double the social networking giant’s 2010 total. The diversification into different streams is really important, because it suggest that Web content consumption as a revenue driver is not going to be solely focused on display advertising. Facebook estimated global ad revenues will jump to $3.8

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

ClearVoice

JUNE 19, 2023

Social media data: General usage statistics As of January 2023, there were 5.16 billion were social media users. Between January 2013 and January 2023 , the number of social media users almost tripled, from 1.7 billion , making it the most-used social media platform in the world. Of these, 4.76 billion to 4.76

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52