Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. And it’s what the internet desperately needs. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

SocialPilot

FEBRUARY 9, 2024

There are several internet marketing experts and online marketing professionals who have thrived in the recent times. His post covers everything from Facebook ads to internet marketing. Robert has a knack for creating content with great storytelling. Online marketing is evolving each day with newer trends and challenges.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. There are 40 people on Vine now who have never been ‘Internet famous,’ but in 40 days on Vine, they have 300,000 followers,” Vaynerchuk told Forbes.com. Focus On Storytelling. Vine and GrapeStory.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd. . Never via email.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Content Standard

JANUARY 21, 2016

Digital marketers today understand that the website is also the main port of embarkation for digital content, the point from which stories and ideas set out to cross the Internet and find new audiences. In 2013, my own digital marketing career was feeling strained. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Digital marketers today understand that the website is also the main port of embarkation for digital content, the point from which stories and ideas set out to cross the Internet and find new audiences. In 2013, my own digital marketing career was feeling strained. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Content Marketing Institute

NOVEMBER 25, 2017

23:40): Something is wrong on the internet. In addition to fueling a tremendous amount of content for our site, the show has made some other significant contributions to the CMI brand: Since its launch in November of 2013, our podcast has generated 2 million downloads, from listeners in 200 countries. Source: Adweek ). (23:40):

Paid Search Agency 84

Paid Search Agency Buy Advertising Agencies Content Marketing 84

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. Internet Marketing Digital Digital marketing Digital media digital strategy' magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

markempa

DECEMBER 29, 2014

In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Watch Ninan Chacko, CEO, PR Newswire, as he explains the five steps to effective content marketing in this Lead Gen Summit 2013 replay. Utilize storytelling in your call scripts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Hubspot

SEPTEMBER 19, 2018

This decrease in engagement helps validate the efforts Facebook says it has taken to intercept misleading or propaganda content on its platform -- whether or not it comes from Russia's Internet Research Agency, as it reportedly had leading up to the election two years ago. s largest publications.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Content Standard

MAY 22, 2016

Television saw marked growth decades after its mass adoption in the 1950s, even as the internet blossomed into the most dominant communication and entertainment channel today. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. IBM Watson: Internet of Things (IoT). FreshBooks CEO Mike McDerment at SociaLite 2013. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized? Informative. Entertaining. Compels action by the viewer. Documentary.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Contently

DECEMBER 6, 2016

While this realization is a good thing, many brands have started drifting asleep and flooding the internet with the same generic zombie content as everyone else. A lot of great storytelling exists in the business world. Before long, an insane amount of music had flooded the internet, most of it bad or boring. (I’d

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

AUGUST 12, 2015

The consumption of videos is also increasing: According to Cisco , videos will drive 80 percent of consumer Internet traffic worldwide by 2019. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Hoping to take your brand story global?

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Adobe Experience Cloud Blog

MAY 20, 2015

Storytelling has always been relevant to marketers. Print, television, and internet ads all need to tell a specific narrative tailored to brand audiences and be designed for the different mediums. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. Immersive Marketing.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

SmartBug Media

MARCH 19, 2020

After scouring the internet, we found 10.5 Magnet Media is a great resource for learning more about storytelling in general. This post was originally published in September 2013 and has been updated. Before you go out and buy thousands of dollars of video equipment, gather some valuable information. Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

MAY 22, 2016

Television saw marked growth decades after its mass adoption in the 1950s, even as the internet blossomed into the most dominant communication and entertainment channel today. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

MAY 5, 2014

13) 52 Presentation Tips (The Best of 2013), soappresentations. 52 Presentation Tips (The Best of 2013) from soappresentations. 15) Pixar''s 22 Rules to Phenomenal Storytelling, Gavin McMahon. When you think of powerful and engaging storytelling, Pixar is top of mind. 16) Storytelling in 2014, Gary Vaynerchuk.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

The ROI Guy

NOVEMBER 10, 2014

2) Although new technologies like Mobile, Big Data, Security, Social collaboration, the Internet of Things and the Cloud are hot topics, and they promise to fuel the next big IT investment wave, they are still in the hype cycle, and are not significant enough to affect the annual growth figures - yet. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

2) Hype-Cycle - Although new technologies like Mobile, Big Data, , Social, the Internet of Things and the Cloud are hot topics, and they promise to fuel the next big IT investment wave, they are still in the hype cycle, and are not significant enough to affect the annual growth figures - yet. 3) Central IT Irrelevant?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

For 2016 and beyond, IT sales and marketing professionals should consider three initiatives as a top priority to help Survive Frugalnomics: Break the ICE - Engage Frugal Prospects with Provocative Content Empower Sales with Value Storytelling and Quantification Close the Deal with CFO-Ready Business Cases. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sprout Social

NOVEMBER 15, 2016

But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. One of the ways you can achieve this is through storytelling.

Social Media 94

Social Media Media Business Social Networks 94

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. That out-of-order intro is your hook.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

The ROI Guy

JULY 15, 2015

Growth in 2014 IT Spending - Michael Hickens, Wall Street Journal , Gartner downgrades 2013 global IT spending forecast on currency shifts Gartner says 2013 will be a Better Year for IT Spending Growth? Sources: Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Biznology

JANUARY 15, 2013

Some digital marketing resolutions for 2013 (biznology.com). Consumer Storytelling on Facebook: An Untapped Branding Opportunity (greatfinds.icrossing.com). So, while you may save a lot of time, you may well be wasting all that time as well, when it comes down to it. Related articles. Social Media Metrics (socialsamosa.com).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Hubspot

NOVEMBER 24, 2016

But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. Good news -- all you really need are a few storytelling strategies. Instead of a telemarketer was calling to sell you spoons, I create stuff that someone looking for information about spoons might be searching for on the internet.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Content Standard

MAY 20, 2015

Like every industry, media has had to quickly evolve to survive in the Internet age, and the process hasn’t been smooth or graceful. Check out the Content Standard’s “Art of Storytelling” section. How are you changing the media industry at your organization?

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The band then followed up in 2013 with a visually-spectacular, interactive music video that you can manipulate with your smartphone while watching the video on your computer.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. The band then followed up in 2013 with a visually-spectacular, interactive music video that you can manipulate with your smartphone while watching the video on your computer.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

AUGUST 22, 2013

INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. So charity: water has disrupted the nonprofit model by allowing donors to truly connect with the beneficiaries of their generosity, leveraging storytelling to put a face and name to their efforts globally. Give Is the New Get. Humans Matter.

Advertising Agencies 28

Advertising Agencies Conference Thought Leadership Storytelling 28

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. That out-of-order intro is your hook.

Work Management 65

Work Management Marketing Management Video Marketing Demand 65

Hubspot

AUGUST 21, 2013

The internet has completely changed how customers and companies interact. 5) 10 Ways to Win the Internets, Upworthy. Upworthy: 10 Ways To Win The Internets from Upworthy. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. What Would Steve Do?

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. He wrote in November 2013: "We just need to write smart things and hopefully a small fraction of our audience will hire us for data-related services.".

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28