Valasys

MARCH 6, 2019

6sense ensures marketers that their website adapts to the exhibited intent of each visitor while simultaneously delivering a personalized caretaker web experience based on account knowledge. Eventually, this increases conversion rates. About Reactful. About 6sense.

Marketing Management 58

Marketing Management Paid Search Agency Digital Marketing Funnels Advertising Funnels 58

seo.co

DECEMBER 19, 2021

Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. Rather than using keywords to find the most relevant results for a query, Hummingbird could interpret the intention of a user query based on its phrasing, and find relevant entries from there. It’s as simple as that.

Optimization 115

Optimization Keywords SERP SEO 115

Martech

MARCH 28, 2023

In a classic study from 2013, researchers from the University of California, Los Angeles, Claremont Graduate University and the University of California, Santa Barbara, explored the link between oxytocin and decision-making when exposed to marketing content. They found that depleted serotonin levels correlated to choice deferral.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. In the video excerpt above, Ninan discusses stage three – intent – which helps you map customer concerns to your content that addresses and alleviates those concerns.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

JANUARY 22, 2013

An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. I’m guilty. In fact, until now, I wasn’t even aware of my wrongdoing. My admission now: I’ve been talking some of my clients into doing content marketing. I can’t stop myself.

Content Marketing 134

Content Marketing Content Intent Marketing & Strategy 134

Convince & Convert

JUNE 4, 2013

June 6, 2013 Columbus, Ohio. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. October 24-25, 2013, Coralville, Iowa. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Social Fresh Conference. Content Marketing World.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. This video is older than most but provides insight into Google’s ability to interpret where links are located on a web page and be able to assume intent or importance based on that location. Created: November 25, 2013. Created: June 5, 2013. Created: December 10, 2013. Is There a Limit?

Link Building 120

Link Building Paid Content Google Advertorials 120

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data. 6sense offers the best experience from integration to analytics and intent.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. TOMS shoes is a great example of intent. Transparency.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Valasys

MARCH 30, 2021

Founded in the year 2013, the companies specialize in B2B marketing, Lead Generation, Intent Data, ABM, Demand Generation, Data build, Lead qualification, Inside Sales, BDR/LDR. BNZSA is a leading marketing and advertising company of Europe headquartered in Pozuelo de Alarcon, Community of Madrid. billion client revenue pipelines.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Hashtags on @Facebook aren't useless, but they must be intentional. The history of Facebook hashtags. However, it took a while before they gained popularity on Facebook. Your Facebook hashtag takeaway.

Facebook 98

Facebook Practices Best Practices Privacy 98

Valasys

OCTOBER 20, 2020

The conversational attribute of voice search allows people to express their intent explicitly, with convenience and immediacy. One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Most of the time, voice searches have carried the intent of availing local search results.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Zoominfo

MAY 15, 2020

Her] manager, who she believes was well intentioned, said there was no doubt she had the prowess. After an initial stint at CH2M, she ended up at Tyco’s Earth Tech division as senior vice president of global facilities before returning to CH2M and eventually ascending to CEO in 2013. the Denver Post reported at the time.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . The key to long-term sustainable growth is to start niche, but with the intention and ability to expand. Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

Between 2013 and 2020, companies with consistently high ratings for environmental, social, and governance (ESG) performance have outperformed their peers, achieving operating margins 3.7X According to Accenture research , companies are realizing value from integrating sustainability into their operations and products.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Zoominfo

MAY 15, 2020

An article in Briefings Magazine (a publication of consulting firm Korn Ferry) notes, “[Her] manager, who she believes was well intentioned, said there was no doubt she had the prowess. On her paper assessment, she noted one of her goals was to be a partner at the office. the Denver Post reported at the time.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Hubspot

JANUARY 4, 2021

After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. For instance, if you searched for "What's the fastest animal?"

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. By now, you’ve probably heard something about Zola. Not bad for just over a year of work.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Lattice

DECEMBER 28, 2015

Intent Data: Find Buyers Before They Come Knocking . Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. In short, intent data represents a signal of interest and intent to purchase. Read more in this blog to learn why intent data matters for marketers.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

markempa

JULY 15, 2013

That was not our intention. Related Resources: MarketingSherpa Lead Gen Summit 2013 – September 30 – October 3, San Francisco. SEO and Email: The Best Marketing Efforts You Can Undertake (via WebMaxFormance). Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Salesforce Marketing Cloud

JUNE 7, 2022

The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today. Being intentional about workforce development helps organizations increase the diversity of the leadership pipeline. Today, only 4% of CEOs agree. The biggest fall goes to the chief strategy officer, whose importance declined from 67% to 6% today.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Customer Experience Matrix

NOVEMBER 9, 2015

I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. I've written about this sort of thing many times, as recently as this July and as far back as 2013. They are, after all, experts at seeing the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KoMarketing Associates

MAY 27, 2014

Hummingbird was launched in September 2013 and while it was an update, it was actually a rewrite of the existing algorithm (see here for more ). Content marketers must focus more on understanding search intent and writing content that addresses the intent vs. content that simply addresses keywords and keyword phrases. .

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

seo.co

FEBRUARY 10, 2021

For example, in 2013, charitable organization Oxfam created an ad called “The Bitter Taste of Sugar” that parodied an ad for Coca-Cola Zero in an attempt to criticize Coca-Cola’s unsustainable business practices. Instead, we’re attempting to use the power of their brand against them. Empty content isn’t going to get you anywhere.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3, Best Practices.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. These terms signal higher purchase intent. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

JUNE 25, 2013

2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. As of 2012, 116 million Americans owned smartphones. This figure is up from 93.1

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

markempa

FEBRUARY 11, 2013

The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” Having this partnership has made that very clear to me and, thanks to that, I’m going into 2013 with a much more predictable sales engine.”. she explained. “At Jesubi – software system used by the team.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Sana Commerce

AUGUST 5, 2022

The ISO/IEC 27001:2013 in particular covers data security, and a certification for this means your business has verified and high-standard risk-aversion strategies. Payment Card Industry Data Security (PCI DSS) : Commonly known as PCI, this industry standard relates to the protection of credit card information. .

Privacy Policies 52

Privacy Policies Privacy Lock-In Guidelines 52

Customer Experience Matrix

FEBRUARY 27, 2013

CEO Phil Fernandez said last September that the company planned an IPO for first half of 2013, so they are pretty much on schedule. It might be able to support mid-size B2C systems, but that doesn’t seem to be Oracle’s intent. The Marketo news is long-expected. It’s hard to imagine Eloqua competing in the top tier of B2C.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120