KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Fill out your bio with information about the company, your phone number, and of course include a link to your website. What industry are you in?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. You can find valuable how-to guides, growth hacks, and strategies around blog writing on his LinkedIn profile. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

OCTOBER 4, 2021

Ensure its consistency across all your pages, and on your offsite profiles as well. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You don’t want a title like “Local Events in 2013.” Titles and Descriptions.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Forbes published the business profile on June 13. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Beef up Your Profile. Many people make the mistake of creating a profile that reads like a bio, when the focus should be on what the person has to offer to potential clients.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Customer Experience Matrix

AUGUST 14, 2014

Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. I last reviewed them in June 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. Perhaps you already have some information about the visitor, such as what pages they’ve already visited on your site. If you’re using a form, add a field to enable progressive profiling.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Hinge Marketing

SEPTEMBER 9, 2013

This profile focuses on Charles H. For more information on becoming a Visible Expert, check out our Becoming a Visible Expert Guide below. Related Stories Top 5 Brand Building Tools for Technology Firms Hinge’s Fab Five: August 2013 Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director.'

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). eMarketer ). Marketing Charts ). 3 SEM Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% The tool provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. There’s also a feature that allows you to create a profile cover from your latest 50 photos, and a widget to showcase your Instagram photos on your own website.

Analytics 95

Analytics Tools Best Practices Tagging 95

Hinge Marketing

OCTOBER 14, 2013

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Like Visible Experts Alan Weiss and Ian Brodie , content marketing—the practice of creating and sharing a steady stream of valuable, free information—has played an important role in Lori’s success. Give it away for free.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

KoMarketing Associates

JULY 1, 2014

Created: May 29, 2013. In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: November 25, 2013.

Link Building 120

Link Building Paid Content Google Advertorials 120

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Using job descriptions and information from previously successful hires, companies can now use artificial intelligence to automatically search for and collect candidate data. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Sprout Social

FEBRUARY 28, 2019

Since 2013, Google+ had been experiencing low activity. Stone Temple later discovered in 2015 that 90% of valid profiles on Google+ had no content. Step one: Check your profile security. The first thing you’d want to do is make sure that your profile is secure while Google+ is still in the process of shutting down.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. What is the demographic profile of your primary customers?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Using job descriptions and information from previously successful hires, companies can now use AI to search for and collect candidate data. His reasoning? However, fully-automated sourcing has its pitfalls.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Customer Experience Matrix

AUGUST 28, 2014

We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. – and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

JUNE 4, 2013

June 6, 2013 Columbus, Ohio. More information, including what to expect from breakout workshops (where you might see another familiar face, Jess Ostroff ), are available on the event website. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. Social Fresh Conference.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Webbiquity

NOVEMBER 27, 2018

But the brevity and informality of Twitter makes it more likely that the people you follow will follow you back. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. The real-time nature of Twitter makes it ideal for event marketing, as noted above.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 5, 2015

It organizes the information into customer profiles that can include both static attributes and events such as transactions. Elasticsearch lets the system scale very nicely, returning queries on 100 million+ profiles in seconds. Iterative was founded in 2013 and first released its product about a year ago.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Among the high profile moves have been Intuit acquiring Mailchimp, the CM Group merging with Cheetah Digital and MessageBird acquiring Sparkpost.

Top of Funnel 103

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 103

Hubspot

MAY 21, 2020

74% of consumers would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. Of the one quarter of consumers who've received a personal or invasive brand experience, 64 percent) say it was because the brand had information about them that they didn’t share knowingly or directly.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. To set up a new Page, you’ll need the following information: Name of school. A preview will auto-generate as you fill this information out. Job function. Company size. Where they work. What they do.

Education 102

Education Linkedin Practices Best Practices 102

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Digital B2B Marketing

MARCH 19, 2013

With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Of course, information about this offering is available in a SlideShare deck, embedded below.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Demographic data on your following, including interests, location, and popular profiles your following also follows (which you may not yet). 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Marketing Insider Group

MAY 21, 2015

The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. CMIT Solutions is posting content frequently, and there’s a good balance between informational links and entertaining images. Happy sharing!

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

NuSpark Consulting

JULY 13, 2016

You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. At the very least their personal social profiles like LinkedIn should be fully optimized.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

markempa

APRIL 6, 2015

Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% The tool provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. There’s also a feature that allows you to create a profile cover from your latest 50 photos, and a widget to showcase your Instagram photos on your own website.

Analytics 85

Analytics Tools Best Practices Tagging 85

Digital B2B Marketing

SEPTEMBER 24, 2013

A new type of advertising technology player will emerge, one that manages access to tracking information for networks and gives users the ability to manage their own data within a publisher environment they already visit. and Chango collect information about what you search for and that information is sold and used to target advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100