Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! Prediction: Social & Content Influence SEO. It's that time of year again!

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Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. Inbound marketing delivers 54% more leads than traditional outbound marketing.

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Biznology

DECEMBER 6, 2012

They all spend the majority of their time training and otherwise educating people from the greenest copy writer to the highest executive in SEO and SEM. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it.

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Hubspot

MAY 16, 2013

An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound. The equivalent figure in the U.S

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Hubspot

FEBRUARY 18, 2013

The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising.

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Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

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SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. George posts about content marketing, customer psychology, social media marketing, and more. Why should you follow him?

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Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Improving Your Marketing Program. Why Call to Action Phrases Are So Important in Inbound Marketing. Ten Ways to Use Google Trends to Increase SEO-Jan 25. What to expect.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. One of them is the size of your business and how prudent it has shown to be to invest a large percentage of your revenue in marketing at all levels, from startup to stable growth.

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accelerate agency

FEBRUARY 14, 2023

We can help market complicated and technical products in an accessible way with high-quality, traffic-driving SEO content that delivers actual results. One of them is the size of your business and how prudent it has shown to be to invest a large percentage of your revenue in marketing at all levels, from startup to stable growth.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

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Hubspot

DECEMBER 18, 2013

Here''s where I think marketers totally nailed it this year -- and some of the not-so-bright spots that we should take pains to prevent (or at least not exacerbate) next year. Marketing in 2013: The Highs and Lows. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013.

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Hubspot

APRIL 23, 2020

To enhance current SEO rankings for important keywords. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers. Save time and rank higher on Google with our free on-page SEO template.

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SmartBug Media

MARCH 19, 2020

top video marketing resources you should subscribe to today. Tubular Insights is your go-to resource for news, analysis, and tips for video marketing. This website has information on video marketing, video SEO, social videos, different video platforms, and even video pertaining to specific industries. Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

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Hubspot

JANUARY 15, 2014

It’s been a pretty wild year in the SEO realm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

SEO 28

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Exo B2B

OCTOBER 16, 2020

As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. To read to full bio: [link].

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Hubspot

JANUARY 2, 2014

"It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

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Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Exo B2B

APRIL 11, 2019

In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013. she was named the “B2B marketer of the year” in 2017 by The Drum. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Social Media Marketing World. Brighton SEO Marketing Event. 3XE Conversion & UX.

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Conference Marketing AI Work Management Marketing Management 59

Hubspot

NOVEMBER 3, 2013

13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]. While Halloween is over, that doesn''t mean you still can''t put some fear into your manager -- that is, the fear of not developing an inbound marketing strategy. How to Network Like a Champ at Dreamforce 2013. inbound marketing'

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Advertising Benchmark Template Planning Hubspot 28

Hubspot

DECEMBER 12, 2013

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. — simon penson (@simonpenson) November 27, 2013. inbound marketing content creation'

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Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

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Hubspot

AUGUST 13, 2013

To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools , more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century. Don''t add more.

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Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

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Business Blogging Top of Funnel Paid Content Business 28

Hubspot

SEPTEMBER 26, 2012

This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing. Localized SEO Tools. Privacy Law Settings.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

JANUARY 1, 2014

Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. Well, believe this: As of February 2013, there were 6.8 inbound marketing'

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Planning Buyer Personas Work Management Mobile Marketing 28

Content Standard

OCTOBER 22, 2016

Session How Smart Businesses Spin Extraordinary Success from Ordinary Marketing. The marketing pie is getting sliced so many ways these days. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went. In the past, you had paid and earned media. “That didn’t work.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

SEPTEMBER 22, 2015

To help answer these question, HubSpot and LinkedIn created The Marketing Skills Handbook: A Deep Dive Into Today's Most In-Demand Marketing Jobs. This handbook examines recruiting data and marketer profiles from 2013-2015 on LinkedIn’s own platform. SEO/SEM is the top marketing skill desired by marketing departments.

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Demand High Quality Lead SEM Work Management 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Hubspot

JUNE 3, 2013

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. marketers versus international marketers, as well as several different industries. After all, that''s where it all starts, right?

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Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. But one leading marketing guru says it''s something else altogether. This doesn’t kill SEO.

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Hubspot

OCTOBER 27, 2014

8) SEO Ninja. 17) Black and White Hat SEO. Editor''s note: This post was originally published in 2013, and it''s since been completely updated to be more comprehensive and current. Inbound Marketing' This is work appropriate for some offices -- use good judgment to determine if your office is one of those.

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Web 2.0 Paper Inbound Marketing Sample 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. It was first introduced in June 2013. The Animals: A Quick Refresher.

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Hubspot

NOVEMBER 22, 2016

1) Google’s overall algorithm has had one name since 2013: Hummingbird. It was formally announced in September 2013 and created to make search results more “precise and fast” like the bird itself, according to Search Engine Land [SEL]. Our inner marketing nerds wish that "The Google" was actually a physical dance move.

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SmartBug Media

FEBRUARY 15, 2023

There’s a delight in never quite mastering your craft, especially for those who love having an endless wellspring of things to tinker and experiment with—but it’s also frustrating, particularly in times of economic downturn, when you’re looking to recession-proof your marketing. The same applies to content strategy.

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Hubspot

JANUARY 23, 2015

18) "The History of SEO," HubSpot. SEO’s changed a lot in the past two decades. The SlideShare below will walk you through SEO history from the very beginning -- it''s been a fascinating ride. The History of SEO from. Inbound Marketing Content Creation Daily Weekly' sparks & honey. Crispy Presentations.

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