Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 9, 2014

Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.". SMART goals for a campaign should fold-up into and support the SMART goals you''ve created for your marketing strategy as a whole.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 18, 2013

The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Since INBOUND is only two weeks away, the early bird pricing has passed, but we do have our Final Countdown promotion going on this week. Go to the INBOUND registration page and select the conference ticket option.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

AUGUST 21, 2013

Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. We’ve got to stop thinking like marketers. And start acting like humans.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. According to Google, 61% of mobile searchers who land on non-optimized site will immediately leave the site and return to Google to find one that is more readable. HubSpot uses responsive design for our website, landing page, and blog software).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Number of inbound linking domains. Total pages indexed. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JANUARY 2, 2014

"It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

AUGUST 13, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Foursquare Packs More Information Into Redesigned Business Profile Pages, From Marketing Land. Read more at Marketing Land. Read the full story on The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

FEBRUARY 11, 2016

Within the larger inbound marketing methodology , lead generation falls in the second stage. Now that we understand how lead generation fits into the whole inbound marketing methodology , let's review the actual components of the lead generation process. Forms: Forms are hosted on landing pages.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

SEPTEMBER 26, 2012

This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

DECEMBER 12, 2013

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. — simon penson (@simonpenson) November 27, 2013. inbound marketing content creation'

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

AUGUST 25, 2013

INBOUND 2013 happened. It was an exciting four days packed to the brim with marketing takeaways. Check out Katie''s post to hear what Seth Godin, Arianna Huffington, Nate Silver, Scott Harrison, Brian Halligan, and Dharmesh Shah spoke about at INBOUND this year. 2) Free Download: The 7 Elements of Context Marketing.

Social Media 28

Social Media Template Hubspot Media 28

Hubspot

NOVEMBER 22, 2016

They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. Luckily, Google has developed an algorithm that can read -- at a pace few of us can begin to fathom -- different signals from these pages that indicate how likely they are to answer your search query. Source: pyxle.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. It was first introduced in June 2013. February 2014: Page Layout #3. In February, Google refreshed their Page Layout algorithm, also known as "Top Heavy," which dings sites that load too many ads above the fold.

Google 28

Google DMCA Lead Ranking Lead Scoring 28

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. As an industrial marketer, how do you know if mobile marketing is right for you or not? Next, consider optimizing your site and landing pages for the mobile experience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

AUGUST 14, 2014

And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. A 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

SEPTEMBER 6, 2013

If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? intermediate inbound marketing Design' It''s one of those terms lots of people use and assume that most everyone knows what it is.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. How real marketers did it. leave it like it is.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. Marketers don’t use this data to do evil things or invade people’s privacy. Not gonna happen.

Google 28

Google Adwords Privacy Keywords 28

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Page Title.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

Hubspot

JUNE 11, 2015

So if you're trying to make use of priming in your marketing, think about the small details. They could be the difference between someone buying your highest product price point and bouncing from your page. So if you're looking to increase conversions on a landing page with two options, you might want to add a third.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28

Hubspot

AUGUST 4, 2020

One aspect of virtually every co-marketing campaign you'll need is a shared landing page. Co-Marketing Shared Landing Page. Both your content and landing page should be co-branded — and it should be obvious. Set a timeline for your co-marketing campaign. Determine your timeline.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO. Higher Page Views per Visit & Lower Bounce Rates .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. It might seem a little bit intimidating. Actually, yes.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

AUGUST 16, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Hummingbird Algorithm Update -- Announced on August 20, 2013. In 2017, this still holds true.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Hubspot

JANUARY 3, 2018

Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. And even well-intentioned inbound marketers who are trying to pull versus push. Offsite messaging has earned its place in inbound marketing.

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. What content marketing tools do you live by, or which ones do you plan to use more in 2013?

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

SEPTEMBER 3, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. 1) Creating unique landing pages is a waste of time. Au contraire!

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28