Content Standard

DECEMBER 14, 2015

In October 2013, Snapchat launched its Story feature. Stay tuned for more Snapchat marketing insights as this series develops and helps you gear up to create disappearing stories that leave lasting impressions. So, which of these milestone events matter to marketers? Telling Your Story with…Your Story.

Impressions 40

Impressions Advertising Agencies Paid Search Agency Storytelling 40

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Customer Experience Matrix

SEPTEMBER 15, 2016

But no matter how many caveats are made, the ubiquity of Brinker’s chart leaves a strong impression of tremendously quick expansion. Figures for 2013 and later are almost surely understated because many firms started during those years have not yet been included in the data.) Fortunately, other data is available.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Adobe Experience Cloud Blog

MAY 31, 2013

Whether you are in the B2B or B2C space, creating a lasting impression is what you are striving for. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. 1) Coca-Cola Sharing Can. Modern Marketing'

Campaigns 48

Campaigns B2B Thought Leadership Thought Leadership Impressions 48

Digilant

AUGUST 30, 2023

While it fell short of traditional broadcast viewership, their regular season coverage still delivered an impressive 9.58 Think back to the 2013 Super Bowl. Last season, Amazon made an inaugural run covering Thursday night NFL games on its Prime Video streaming service. million average viewers per game.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Contently

NOVEMBER 9, 2016

In 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. At the end of 2012, Coca-Cola successfully launched Journey, an online publication that began in the U.S. It was only natural to expand this success abroad.

Webinar Metrics 112

Webinar Metrics Content Impressions Brand Identity 112

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Challenges of Relying Solely on Creativity Even the most creative content strategy can fail if it isn’t balanced with analytics.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Liveintent

MARCH 2, 2021

Every impression bought on the nonID through MediaMath can be measured using the nonID. In early test-cases, LiveIntent advertisers leveraging the nonID for targeting were able to identify 45% more impressions and spend 30% more in cookie-challenged environments. Transparent, people-based measurement. Increased revenue across channels.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

Martech

JULY 24, 2023

They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. That’s up nearly 400,000 from 2021 and more than any other top women’s soccer league. In 2019, 14.3 Say something, ladies.

Broadcasting 77

Broadcasting Paid Search Agency Television marketing Marketing 77

Marketing Insider Group

DECEMBER 19, 2014

His impressive list of clients includes PepsiCo, Virgin Mobile USA, the New York Jets, General Electric, and Green Mountain Coffee. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. It resulted in 7,130 impressions and over 181,000 regrams within Instagram.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

Cable 98

Cable Bundling Television marketing Amazon 98

Customer Experience Matrix

NOVEMBER 6, 2017

Adinton has pixels to capture Web ad impressions as well as Web site visits. Adinton was founded in 2013. Adinton has more than 55 clients throughout Europe, mostly selling travel and insurance online. Such purchases often involve multiple Web site visits but still have a shorter buying cycle than complex B2B transactions.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SocialPilot

FEBRUARY 9, 2024

Her #TwitterSmarter chat posts have gained 10 billion impressions since its launch. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

DECEMBER 19, 2021

Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. Though semantic search is already pretty impressive, it struggles when a user’s query is especially wordy, complex, or ambiguous. Google is already quite impressive. Source: [link]. What is the Future of Semantic Search.

Optimization 115

Optimization Keywords SERP SEO 115

Zoominfo

MAY 15, 2020

After an initial stint at CH2M, she ended up at Tyco’s Earth Tech division as senior vice president of global facilities before returning to CH2M and eventually ascending to CEO in 2013. Further, the construction industry saw an impressive jump of 71% over that same period for women chief executives.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want. million for Marketo.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Rev

SEPTEMBER 2, 2019

In 2013, Google released their display ad network called AdSense. They wanted to get into a space that they hadn’t progressed to, and Programmatic Advertising was in its Wild Wild West days – whoever was the fastest to draw in the Ad-Display shoot-out won. Well, here it is: bidding wars.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Seismic

MARCH 18, 2021

By early 2013, as we moved from the adoption phase to the engagement phase, I learned that starting small was a mistake. By selecting a smaller group of highly-engaged users, you may get a false impression that the program is successful. Since the cost was a blocker, we initially piloted with a very small group. .

Ad Building 52

Ad Building Sample User-Generated Content Training 52

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 5% ad revenue market share in 2013. Companies only have a few seconds to make a favorable impression before their visitor moves on to the next site. Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Unbounce

AUGUST 29, 2019

We want you to be impressed when you look at our website—or any other part of our brand’s visual identity, for that matter. You only get one chance to make a first impression … and most marketers and designers will do anything to make a good first impression. 28 June 2013, [link]. 15 February 2013, [link].

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Impressive stuff in comparison to years gone by. However, if there’s one format you want to be working with, use surveys. Infographics vs Interactives.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Our People team's work is especially impressive considering that as a long-term focused company , we aren't growing our team considerably year-over-year. We have come a long way in the last five years.

Analysis 92

Analysis Transparency Correlation Comparison 92

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data. 6sense Revolutionized our Marketing Strategy. “To 6sense is the true leader in this space.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

The Point

OCTOBER 7, 2014

Billion with Google in 2013. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Zoominfo

MAY 15, 2020

After an initial stint at CH2M, she became senior vice president of global facilities at Tyco’s Earth Tech division, before returning to CH2M and eventually ascending to CEO in 2013. And, the construction industry has seen an impressive jump of 71% over that same period for women chief executives. the Denver Post reported at the time.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Their call-to-action telling users “Quick-Clean Up” also gives the impression that the sale is a particularly good one where they can get large discounts. Airbnb – First Impressions Last.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

SocialPilot

FEBRUARY 5, 2024

Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. Collectively Established in 2013 in California, USA, Collectively is a well-known Twitter influencer marketing agency. You need to keep track of their content and how it performs to achieve your campaign goals.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Craftmanship

JUNE 28, 2016

First-class mail volume dropped from a peak of 59 billion pieces in 1996, to 23 billion pieces in 2013 — a 61 percent decline. It provides an opportunity to stand out from the crowd, to express yourself more effectively, and to make an impression that’s likely to be remembered.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Hubspot

FEBRUARY 12, 2020

Pretty impressive stuff. Pretty impressive. February 9, 2013. 2013, but was updated for comprehensiveness on January 30, 2020. I mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. It doesn’t currently have all of the features or support that Google’s platform does but it’s continuing to grow and is worth consideration as a platform to capture impressions and clicks to mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120