Hubspot

APRIL 8, 2015

The putting together of these gift bags comprises an entire industry that''s tightly controlled by a few public relations professionals who are matching brands with celebrities. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. 3) Don’t Just Tell, Show.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? Stories: Inserting information into a narrative will transform it into something more attractive to share. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

SEPTEMBER 27, 2018

increase in revenues between 2013 and 2014.”. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program. Industrial IoT, or IIoT, while not as attention-grabbing as smart lights and cars, is one of the most successful applications of IoT. That’s pretty substantial growth.

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts. 1) UGG Boots.

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Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

MAY 16, 2014

With a captive audience of that scale, I was surprised to see that Beyoncé hasn’t tweeted since August 2013. Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content. Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

DECEMBER 23, 2013

Well, in the spirit of Festivus, we decided to join in on the action, so I asked my fellow HubSpot marketers to share their own marketing grievances. The 2013 Airing of Marketing Grievances. You name it, I hate it." -- Katie Burke , Public Relations Manager. Pleasant, huh? Spammy Marketers. "I Gobbledygook. "I

Public Relations 28

Public Relations Paid Search Agency Blogger Social Media 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. or spread all over the globe.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 5, 2018

Public relations. 2013 : Sites like Pinterest and Instagram join the social network scene. Advertising is a simple concept but can look like many different things. Below, we’ll cover how to advertise on these mediums. Marketing includes a number of different channels: Social media. Email communications. SMS communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. It was made on a HubSpot hack night in order to help us hit our lead-gen goals.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” Why: Proofreading software is everywhere -- and we use it a lot here at HubSpot.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Webbiquity

FEBRUARY 24, 2015

SEO is public relations.” How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 11 Most Important Google Search Algorithm Updates in 2013 [Infographic] by SteamFeed. SEO is conversion rate optimization. SEO is social media. SEO is user experience and design. SEO is branding.

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Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 26, 2015

and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. Editor's Note: This post was originally published in March 2013 and has been updated for freshness, accuracy, and comprehensiveness. We'll get to that a little later in the post.).

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Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Hubspot

AUGUST 10, 2017

I find that these voices can be fragmented, driven to a large degree by advertising and public relations, direct-response mailings, and the uncoordinated management of financial and internal communications.

Ad Building 76

Ad Building Brand Identity Branding Paid Search Agency 76

Martech

FEBRUARY 25, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. A screenshot of HubSpot’s marketing automation platform (via HubSpot). HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. For example, HubSpot offers a Content Optimization System to deliver site visitors content that is intelligently personalized based on previously gathered data through forms and visits. Video Marketing.

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Paid Content B2B Marketing Trends Sales Management 62