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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

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Appropriation vs. Appreciation

Delivra

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Warby Parker knew their customers were already taking pictures and videos of their glasses to send to friends for advice, so they started asking customers to post their images on social media with the hashtag #warbyhometryon … as a reward for posting, Warby Parker pairs those customers with one of their online personal stylists.