Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked….

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). You’ve generated leads – check. ” Fix Your Landing Page Mistakes and Increase Conversions. That’s your landing page, really? By Mark Gavalda, MandLoys.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Buffer

FEBRUARY 3, 2019

Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. . Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Key takeaway: User-generated content.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Social media may be good for 99 things, but lead generation ain’t one of them. 48% have generated customers through Twitter and 42% through Facebook.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

APRIL 29, 2015

They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. Continue the conversation on our Facebook or Google+ pages. Navigation.

Microsite 162

Microsite Marketing Attribution Mobile Marketing Lock-In 162

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Retarget users who’ve already visited a specific landing page, and reach them with tailored ad creative that sends them further down the marketing funnel. Why is first-party data important? Dynamic creative retargeting.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Ultimately, the Sophos team developed a well-tested and optimized lead generation program that increased leads 6,012% and counting, according to James. You may also like. More from the blogs].

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Be sure to include a call to action in the video itself and the video landing page. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. While marketing is really good at parts of the lead generation process, it is not designed to handle 100% of the coverage.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Crimson Marketing

DECEMBER 18, 2013

43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. Videos on landing pages increase conversion by 86%. Inbound marketing delivers 54% more leads than traditional outbound marketing.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Customer Experience Matrix

DECEMBER 4, 2012

MindMatrix already has 30% of its business outside the real estate market and has recently begun to promote itself as a general purpose marketing automation system – or, more precisely, as the “next generation” of such systems. Does all this really make MindMatrix the next generation of B2B marketing automation?

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide.

Template 95

Template ROI Budget Programs Click Rate 95

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. User-Generated Content doesn’t always have to focus on products. Use it as reviews for your event landing pages. Take a look at how Coca-Cola used User-Generated Content.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

markempa

APRIL 22, 2013

Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. Does that landing page deliver the promised value?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What Is Lead Generation? Why Do You Need Lead Generation? What is a Lead? Let's start with the basics.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Social media is part of the reason.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ClearVoice

AUGUST 9, 2021

Now, we’re living in the land of hashtags in the digital era, and it’s crucial to know the rules of the game. For example, within your social media strategy for an upcoming campaign, create a user-generated incentive to use the Hashtag. Sometimes, the incentive is being featured by your brand. CASE STUDY . CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

KoMarketing Associates

FEBRUARY 18, 2014

Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. The result? News Stories. Final Thoughts.

SEO 120

SEO Paid Search Agency B2B Companies 120

NuSpark Consulting

MAY 5, 2013

Your ads can have 5 options for lead generation: Get offers. Create and promote your offer, Google creates a landing page coupon, for audiences to redeem in-store, and viola; you can measure in-store offer conversions from Google! . Google explains how to set up conversions on a dynamically-generated website here.

Adwords 100

Adwords Features Google Mobile Advertising 100

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Top-performing keywords in terms of rank, traffic, and lead generation. Bounce rate.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

FEBRUARY 3, 2014

Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. The certification program involves the following: Screenshot taken from application page on 1/21/2014. Shopping Campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Hubspot

MAY 26, 2014

Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Valasys

JUNE 4, 2019

In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Dynamic content can be used in email marketing, implemented in websites & landing pages & even when creating smart forms. For more details on our services, feel free to contact us.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Tomorrow People

AUGUST 23, 2012

The dumbing down of the national press by agenda-driven media barons has seen an ever-increasing slew of scandal and sleaze clogging the front pages of low-rent publications. Circulation is down and those who once dictated the rules are now against the ropes; bruised, battered and desperate to land one last punch before they hit the canvas.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120