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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Happens When One Page Has Two Links To The Same URL? Created: May 29, 2013. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Is There a Limit?

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. The results were shocking. consumer’s purchase path.

eCommerce 148
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How Low Can #1 Go? (2020 Edition)

Moz

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72
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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 22 Content Marketing Facts and Statistics. TopRank ).

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