Back to Basics: 6 Quick Social Media Marketing Tips
JUNE 13, 2013
by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.
11 Easy Social Media Tips and Tricks
DECEMBER 10, 2013
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. The 3 Most Important Facebook Updates of 2013. inbound marketing Social Media
25 social media influencers Forbes ignored, and why
grow - Practical Marketing Solutions
APRIL 22, 2013
Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. You want some social media thunder?
#SMX West 2013: Top Tips, Tools & Takeaways
MARCH 15, 2013
If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. In an excel sheet, assign a value from 1-5 to each of your URLs based on their performance in driving leads and conversions.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Millenial Media.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
It was the second-largest Internet IPO ever by an American company, trailing only Facebook. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. 5 Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B.
Advertising, Big Data, and Google’s Moves To Own It All
Digital B2B Marketing
SEPTEMBER 24, 2013
Not even Facebook comes close. Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. Marketing Technology Media AdID big data chango Google rocketfuel Simpli.fi
Four Badass Facebook Advertising Tactics
Modern B2B Marketing
FEBRUARY 14, 2013
Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. Have a question regarding Facebook advertising?
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook.
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? How Small Businesses Can Use Pinterest To Boost Traffic by Assist Social Media.
25 'Boring' Companies With Brilliant Social Media Cover Photos
SEPTEMBER 10, 2013
In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. Facebook. Facebook used to have a 20% rule in place -- only 20% of your cover photo image could be text.
The Marketer's Guide to Proper Social Media Etiquette
MAY 6, 2013
As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. Facebook Etiquette. Were you surprised by any of the social media “don’ts?"
20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]
MAY 2, 2013
As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. 5) Use Questions on Facebook.
4 Strategies for Dealing with Negative Comments
OCTOBER 3, 2013
There’s nothing like a negative public comment or nasty message on social media to really put a damper on your day, or your business. © 2013, VR Marketing Blog.
When I cross-post I do it mostly by hand (you should too)
JANUARY 15, 2013
And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. or Twitter shortened URL.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? Top 1 SEO Tips for 2013 by SEOmoz.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What these social media publicists need is a CRM for bloggers instead of business clients and prospects.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. This new addition to Facebook’s social network is designed to “bring conversations more to the forefront.".
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why You Want To Be the Last Blog Standing by Outspoken Media. ” Fixing The Social Media Plateau by Soulati Media.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
11 digital marketing resolution ideas for ’13
JANUARY 1, 2013
I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Make sure it includes source(s), creator(s), and its home URL.
How to Make a Visual Call-to-Action for Social Media [Quick Tip]
SEPTEMBER 27, 2013
One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? Your URL Shortener of choice.
Playing the online reputation shell game
OCTOBER 1, 2013
Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further.
12 Simple Ways to Build Links Through Events
DECEMBER 5, 2013
While we don’t always love giving away our personal information, make sure to fill out your website URL info. One of the amazing things about social media is the ability to immediately connect with people all over the world.
How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
FEBRUARY 21, 2013
As you’re creating your Pinterest profile, you’ll have the option to enter your website URL. Connect your profile with Twitter and Facebook. A/E/C Industry A/E/C Marketing Pinterest Social Media Marketing Social Media
The Future of SEO and What it Means for Inbound Marketing [SlideShare]
OCTOBER 23, 2013
The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.".
Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
OCTOBER 10, 2013
Plus, Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. 3) Don''t use UTM parameters or shortened links in your pin URL. Social Media lead generation
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers.
Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
APRIL 14, 2013
Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From Adweek. Through its App Launcher, Facebook Home also includes apps such as Instagram and Facebook Messenger, along with other third-party apps to complete the user experience.
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo.
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
Optimize Blog Post Headlines and URL. You may find that questions or humor work best for generating clicks and shares on social media. In addition to the title, search engines use the words in a page’s URL to determine if it''s relevant to the search at-hand.
Facebook Finally Supports GIFs: 10 Ways to Celebrate
MAY 29, 2015
And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. Social Media Content Marketing featured-1 Daily
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
Capturing The Value Of Social Media Using Google Analytics by Google Analytics Blog. Expanding on the post above, Lars Lofgren steps through each of the six social reports provided by GA, explains how traffic gets tagged as social media, and shows how to use GA’s Social Source Graphs.