ViewPoint

MAY 29, 2012

Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. On demand webinars perform 5 times better than live events. I am “in” for 2013. Surveys generate a tremendous amount of content that can be repurposed inexpensively.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

nDash

FEBRUARY 1, 2022

My first position where the word “content” was actually in my title was in 2013. Even though content marketing is still establishing itself as a formal discipline in many ways, content marketers have been around since the Jell-O recipe book days. So, that’s a cornerstone of both content and event marketing.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

JANUARY 16, 2014

Did we miss any of the international events you’re looking forward to? What were your favourite events of 2013? Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

markempa

NOVEMBER 26, 2012

Related Resources: MarketingSherpa Email Summit 2013 – February 19-22 in Las Vegas. .” Do you have additional recommendations to optimize trade show follow-up? Feel free to share them in the comments. I would love to hear your ideas. How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Founded: 2013 Headquarters: Philadelphia, PA Employees: c.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

KoMarketing Associates

FEBRUARY 9, 2016

FreshBooks CEO Mike McDerment at SociaLite 2013. MarketingProfs: B2B Marketing Forum. Event Marketing. What better way to promote your event than with a fun video set to music? Bright Bulb Award Winners. Ingersoll Rand: SEMA 2011 product comparison. Google Small Business: Launching a Web-Based Business.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! We used tokens. Here’s how we do it.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Landing Pages 48

Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. It didn’t take long for a queue to form in front of the poster on Brick Lane.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Adobe Experience Cloud Blog

DECEMBER 26, 2012

Want to find out more awesome techniques to rock out your event strategy in 2013? Check out our brand new Definitive Guide to Event Marketing. 5 Tips for Flawless Event Email Follow-up was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. The wide variations in estimated total time are also, um, noteworthy.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. Having a great response time is difficult to maintain.

Social Media 28

Social Media Work Management Social Marketing Media 28

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Single Grain

JUNE 6, 2023

Create Story Ads In October 2013, Snapchat made one of the most significant updates to its app: Stories. Whether hosting a fashion event or just making an appearance, you’re sure to convert leads and increase revenue with event advertising. 48% of companies see an ROI of 300-500% with event marketing.

Paid Content 52

Paid Content Paid Search Agency Ads ROAS 52

Webbiquity

OCTOBER 21, 2014

Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? How can you maximize results from event marketing (while minimizing the stress of travel)? 14 Simple Ways to Show Customers the Love by Blue Kite Marketing. And what really matters in life?

Search Marketing 100

Search Marketing Advertising Agencies Planning PR 100

Albacross

JANUARY 23, 2014

11: 67% of B2B content marketers consider event marketing the most effective strategy. Why not invite them to an event, and connect with them in-person instead? #12: 12: 50% of all marketers have found a customer via Facebook in 2013. In this day and age, digital marketing is a force to be reckoned with.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Hubspot

JUNE 17, 2015

To help illustrate what I'm talking about more clearly, I've detailed a list of five things marketing made me (and maybe you) like and the valuable lessons we can learned from their success. 5 Things Marketing Made People Like. 1) UGG Boots. How'd the Australian footwear and apparel company find its way into so many closets?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

JULY 3, 2014

In the example below, our social media manager Brittany Leaning created a countdown template for our INBOUND13 event and changed the numbers as we counted down. — HubSpot (@HubSpot) August 18, 2013. During the event, when you''re in the sessions, you can listen for sound bites, write up a quote in the image quickly, and tweet it.

Template 28

Template Hubspot Social Media Twitter 28

SpotMe Blog

MAY 4, 2021

Midwest Digital Marketing Conference. Beginning in 2013, the Midwest Digital Marketing Conference has grown to become the largest in the Midwest and now draws in-demand speakers. Check out Using Event Marketing to Drive Growth in 2021. August 2021 Virtual Conferences and Events. USML Business. April 26-29.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. 22 Companies Dominating the World With Content Marketing Campaigns. 30 Actionable Content Marketing Tips for Digital Marketers. 3) Virgin Holidays Limited.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

SnapApp

DECEMBER 14, 2016

All of those are still important, but for 2017 these will be added to the list: Events: as important as online and social have become, live interaction is still best for getting immediate feedback and building trust. Chief Marketing Officer at HealthJoy. https://healthjoy.com/ | https://twitter.com/ricktramos.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

markempa

OCTOBER 14, 2013

I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). Related Resources: Best in Show: Top takeaways from Lead Gen Summit 2013 – Upcoming October 16 SherpaWebinar. Keyword strategy research.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120