markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. He also decided email is how they would “primarily drive traffic to the website.”.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. If you need to build an endless supply of fresh digital ad content, this platform will save you a ton of time and perhaps even improve campaign results. Email: Business email address Sign up now Processing.

Marketing AI 118

Marketing AI Paid Search Agency Generation Enterprise Management 118

Customer Experience Matrix

AUGUST 31, 2017

In other ways, though, AgilOne is still similar to the system I reviewed in 2013. Campaigns are still designed to deliver one message, such as an email, although users could define campaigns with related audiences to deliver a sequence of messages.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. If companies don’t optimize their sites and emails for mobile, users will disengage. If you didn’t make ExactTarget Connections 2013, you can watch the keynotes addresses here. He’s on an Android device not an iPhone, by the way.)

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! They block ads online, avoid emails with spam filters, TiVO through commercials, and more. It's no longer open for debate.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They needed to start their email list — and build their online presence — from scratch. Back then, Cherry Bombe didn’t have an email strategy. Emails were just a supplement to the social media presence. “We

A/B testing 98

A/B testing Eye-Tracking Outreach Custom Publishing 98

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions.

Acquisitions 133

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 133

LEADership

MARCH 7, 2014

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email.

Email Campaigns 40

Email Campaigns Campaigns Marketo Mobile Marketing 40

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. But, when you screw up— like send a broken email —your trust balance is depleted as a result.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Onalytica B2B

AUGUST 7, 2018

million in 2010 to $230 million in 2013. Within the next twelve months I expect to see that more brands beginning to take back their advertising campaigns from agencies and bringing them back ‘in-house’ with only help coming from Influencer Relations consultants such as myself. Email me on tim@timsnowmgmt.com.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!”

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

FEBRUARY 5, 2024

The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Choozle

JUNE 17, 2021

In-person campaigns were not possible due to social distancing, and the fact that many campuses closed limited our reach using traditional media such as brand ambassadors, newspaper print, and out-of-home advertisements. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

JUNE 15, 2020

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. At this point, email has proven to be a major communication tool for both consumers and marketers.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. What is email’s role in CRM retargeting? Let’s get started.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. February 9, 2018.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9% In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. According to Ometria, around 44.1%

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Valasys

APRIL 13, 2021

The partnership will harness intent and predictive data with personalized experiences and sales orchestration to enable integrated omnichannel campaigns across entire buyers’ journeys. The modern digital-first buyers want to be treated as partners and not as campaign targets. About Folloze. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

The Point

AUGUST 29, 2013

A client asks: “How far in advance should we email invitations to our Webinars? You might consider a two-part email strategy, sending the primary email invitation two weeks in advance, followed by a reminder email a week later. Sending an email within 1 day of the event can increase registration up to 37%.

Webinar Metrics 100

Webinar Metrics Promotion Advertising Benchmark Demand Generation 100

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn also supports current identity linking techniques such as storing associations among cookies, email addresses, form submits, and devices.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Promote your booth presence and offer across social media, email, and even targeted ads. We did a trade show campaign for an international manufacturer of bandsaws used in the metal casting industry. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120