Digital B2B Marketing

JANUARY 15, 2013

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). Share your view in the comments below or with me on Twitter ( @wittlake ). I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

OCTOBER 4, 2021

If Google detects even the slightest formatting inconsistency, such as displaying “Rd” in one area and “Road” in another, it could penalize you with a lower ranking. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Twitter recently announced that it will be joining the mobile app advertising battle. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top posts are displayed and sorted by engagement.

Analytics 85

Analytics Tools Best Practices Tagging 85

SocialPilot

MARCH 12, 2024

It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram. Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Customer Experience Matrix

DECEMBER 14, 2016

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. The short answer is yes !

Facebook 98

Facebook Practices Best Practices Privacy 98

Hubspot

SEPTEMBER 19, 2018

On September 26, leaders from Google, Amazon, Twitter, and Apple are slated to appear at a Senate hearing focused on how each company is approaching the data privacy issues highlighted by Facebook earlier this year. As a point of comparison, the study says, engagement with the same type of content on Twitter has largely stayed the same.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Another consideration for choosing the right platform for you is understanding what each one offers and what video dimensions can be displayed. On Twitter, you could promote it many times. Livestream.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Top 7 Content Marketing Trends That Will Dominate 2015 (Forbes).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

DECEMBER 9, 2012

, a new feature launch, and tips for planning your marketing in 2013. The Instagram-Twitter Saga Highlights a Good Lesson About User Experience, as Reported by TechCrunch. Okay, here's a quick recap of the latest social networking saga you may have gotten wind of this week: First, Instagram pulled its Twitter Cards integration.

Twitter 28

Twitter Planning Marketing Management Template 28

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

ViewPoint

JANUARY 31, 2013

Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Josiane noted that the groundwork that many business laid out over the past few years will set organizations up for success in a “strong and steady” 2013.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. "We Feel free to weigh in on Twitter. The full text of Zuckerberg's statement is below.

Television marketing 72

Television marketing Facebook Rules Privacy 72

ViewPoint

MAY 7, 2013

There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. Even if your lead from the first quarter of 2013 has clearly identified the fact that they will not be ready to buy until 2014, it''s a big mistake to simply leave them alone in the meantime. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Photo Source ).

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. 2013: A Resurgence in Developing People for the New Sales Landscape.

Demand 120

Demand RFP Work Management Buying Cycle 120

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Demand generation 9. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Demand generation 9. Marketing Automation 11.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Sprout Social

FEBRUARY 28, 2019

Since 2013, Google+ had been experiencing low activity. While most social strategies focus on major social media platforms like Facebook, Instagram, Twitter and LinkedIn, some marketers also include Google+ as well. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Hubspot

JUNE 11, 2013

2) Free Twitter Ads for Small Biz! Twitter and Chase are offering $1 million in Twitter ad credits to qualified small businesses that do business with Chase. Details on the partnership are on the Twitter blog , and if you want help getting set up with Twitter Ads, check out this post. That''s right, free stuff!

Paid Search Agency 28

Paid Search Agency Advertising Agencies Gartner Twitter 28

Content Standard

JANUARY 31, 2015

“The number of brands who post 30–40 times monthly has grown four times since Q3 2013,” the report states, adding “between Q3 2013 and Q4 2014, the number of brands who post more than 10 times per month has grown by 17.” ” That activity is garnering valuable engagement, too.

Brand Identity 40

Brand Identity Branding Ad Frequency Paid Search Agency 40

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

APRIL 1, 2018

You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. 11 Best Practices for Your Facebook Cover Image. Do abide by Facebook's cover photo guidelines.

Template 101

Template Facebook Guidelines Banners 101

Hinge Marketing

JANUARY 14, 2015

*It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default. Mail, which does not automatically display images. On Twitter or LinkedIn?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. To address this, tools like Vidyard and Wistia have created ways for marketers to display a simple form in the video player, ensuring you grab that lead’s information before the video plays.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Craftmanship

JANUARY 10, 2015

Very few funds have Twitter accounts. In October 2013, S.E.C. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Practices 100

Practices Planning Enterprise Management Transparency 100

Content Standard

OCTOBER 31, 2014

Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. “Clearly Google has been effective in using its market leadership to drive retargeting adoption across its display and search properties,” the report states.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Make it easy with click-to-call buttons, email links, and links to your Facebook, Twitter and other social media accounts. You’ve seen the statistics: mobile browsing (e.g., I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Content Standard

JANUARY 9, 2015

marketers surveyed said that 10 to 50 percent of their digital marketing budgets goes toward retargeting, up from 53 percent in 2013. ” The changes come on the heels of Twitter’s acquisition of tech start-up TapCommerce last June. ” Mobile Retargeting. Attribution.

Paid Search Agency 40

Paid Search Agency Ads Budget Programs Advertising Funnels 40

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Then they set display rules and triggers to make sure these campaigns are seen by the right people and at the right time. Time Display Control.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Webbiquity

SEPTEMBER 9, 2013

Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases. Go beyond the “big three” social networks (LinkedIn, Facebook, Twitter) and check out avenues for sharing like exploreB2B , Quora , Scoop.It , and for blogs specifically, Triberr. •

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 22% of advertisements are displayed on this network. ©MediaMetrix. Ephemeral contents.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40