Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Martech

APRIL 18, 2024

What type of customer support are you looking for? Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Integrations. Desired outputs. Do the results need to be exportable?

Marketing AI 118

Marketing AI Paid Search Agency Generation Enterprise Management 118

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. After the first 12 months since becoming a ZoomInfo customer, AGL’s domestic revenue was $800,000.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

InsightSquared

FEBRUARY 22, 2018

Scaling teams often overlook when we ask our staff to preverbially ‘run down the stairs’ before starting each activity they do in their CRM. A clear example is outbound prospecting teams that will often need to reference a nearby customer in their talk tracks. London, Bloomsbury, 2013. 1 Bourdain, Anthony. Page 65.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

Hubspot

APRIL 19, 2018

You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID or email address. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. If you didn’t make ExactTarget Connections 2013, you can watch the keynotes addresses here.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Your digital experiences are consistent, no matter where your customers access them.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Salesforce Marketing Cloud

SEPTEMBER 11, 2022

The Salesforce Associate certification is an entry-level credential designed for Trailblazers who are new to Salesforce (0-6 months of Salesforce experience) and who are invested in understanding and using the Salesforce Customer 360 Platform. You’ll also learn the importance of CRM and the Customer 360 Platform.

Peer-to-peer 98

Peer-to-peer Validation CRM Studies 98

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Growing share of wallet with existing customer. This was originally published on Medium. Re-engaging prospects who did not buy before.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. I know you''re wondering by now whether I’ll classify AutoPilot as a Customer Data Platform.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 2, 2016

But the company uses the language of journeys and customer data stores. So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. As of March, the company reported 15 live customers and was actively looking for more.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Hubspot

MAY 1, 2015

CRM stands for 'customer relationship management.' Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. What Is CRM Software?

Work Management 28

Work Management Marketing Management CRM Software 28

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 48% have generated customers through Twitter and 42% through Facebook.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Choozle

JUNE 17, 2021

We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns. Additionally, using an email source provider, we created our own custom CRM lists linked to students’ emails instead of physical locations. Q: How have these strategies and tactics changed over the last year?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Customer Experience Matrix

NOVEMBER 9, 2015

What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. This is based on combining the CRM data with Radius’ own massive database of information about businesses. Radius also recently announced a very nice free offering, the CMO Insights Report.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Customer Experience Matrix

AUGUST 14, 2014

Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. I last reviewed them in June 2013. It provides recommendations for customer treatments in addition to scores. I wrote about them in April 2013. I wrote about them in August 2013. I wrote about them in June 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . In other words, specialization and customization are often a better bet than products with immediate mass-appeal. Who are your ideal customers and what are their needs? Step 3: Develop a go-to-market strategy.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Growing share of wallet with existing customer. This was originally published on Medium. Re-engaging prospects who did not buy before.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Customer Experience Matrix

AUGUST 28, 2014

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. 6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Customer Experience Matrix

AUGUST 26, 2014

The following table, taken directly from the S-1, shows this clearly: revenue per customer has climbed steadily from $5,395 in 2011 to $8,823 in the first half of 2014 – a 64% increase. The table also shows that customer acquisition cost has increased by 76%, which is even more than average revenue. million for all of 2013 and by $0.9

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. If the $42.3 But online is a big place. More Traffic?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Customer Experience Matrix

MARCH 16, 2016

to build personas by analyzing a sample of your existing customers. Both products start by uploading a training set of target accounts or closed and won opportunities and contacts from CRM. Clients can build one set of personas for their entire customer base or create separate personas within segments based on company size or industry.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 30, 2015

See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. B2B marketing automation in its current form of systems that primarily use email, landing pages, and visitor tracking to nurture leads before sending them to CRM is a subset of this much larger vision. The short answer is no.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

ClickZ

AUGUST 27, 2019

The CDP Institute defines a customer data platform as “a packaged software that creates a persistent, unified customer database that is accessible to other systems.” The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016.

Touchpoints 72

Touchpoints Segmentation Vendors Marketing Report 72

SpotMe Blog

MAY 11, 2023

That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you. Also known as healthcare communications agencies or MedComms agencies).

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority. Click here to learn more.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute. Watch Part II.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Putting your prospect’s video viewing activities in the full context of your MAP or CRM gives you a whole new layer of customer insights. Image via BigStockPhoto.com. Video consumption continues to skyrocket amongst online audiences.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

OCTOBER 30, 2014

Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn. The system can also take non-API feeds such as batch data loads, although this takes more custom work. I had already planned this week to write about Wise.io external data.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 6, 2017

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120