Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. They began as a way for Google to highlight insightful long-form content, especially those written by authoritative publishers on broad topics like happiness, engineering, or political issues.

Google 98

Google SERP SEO Domain 98

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. Will Content Strategy Save Marketing? 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. The design is as important as the content. slow page load times, Flash, placing important content below the fold, no/poor mobile display, iframes, etc.)

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Valasys

JANUARY 6, 2023

Here are a few examples of what it can do: Rewrite in Different Styles – ChatGPT could be an aid to aspiring writers as it can rewrite any content in different styles. ChatGPT: A threat to Google? ” Employees at Google too were worried about missing a tremendous break in the field of AI. Share This Post Shares.

Google 52

Google Lead Ranking User-Generated Content Training 52

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Integrations.

Marketing AI 118

Marketing AI Paid Search Agency Generation Enterprise Management 118

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Make sure it is accessible to the Google bot. Photo credit: Wikipedia.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And please let me know what topics you would be interested in me covering for the rest of 2013? And then create or share the kind of content those people want to consume. . Slideshare Is The Greatest Opportunity in Content Marketing.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”? Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

ClearVoice

JUNE 16, 2022

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. But first, you need to understand the context behind Google E-A-T’s creation. This takes us back to 2013 when Google first published about human search quality raters. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Top Rank Marketing

NOVEMBER 3, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®. Social Media Today U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting. For both their audience and Google.

Advertisements 100

Advertisements Advertising Google Work Management 100

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Author: Maggie Jones It’s pop quiz time! Product and Industry'

Startups 48

Startups Thought Leadership Marketo Social Networks 48

Convince & Convert

DECEMBER 4, 2014

Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Google Hangouts on Air are free! Here is a screenshot from a webinar from earlier this year that I ran using Google Hangouts On Air: And the chat below: Results. Which brings me to webinars.

Webinar Metrics 165

Webinar Metrics Google Autoresponders Youtube 165

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

B2B Marketing Traction

JULY 31, 2013

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100

Tactics SEO Google Press 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. and 23% share content on SlideShare.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. See a photo that did really well?

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93