Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. billion worldwide on advertising in 2013 alone. Social listening allows you to listen into online, organic conversations about your brand across social media and the web. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Often times marketing organizations say data quality is a barrier to entry because they don’t have confidence in their customer data.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. Move toward thinking of lead cost in aggregate.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%). Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. In 2013, about 60% of questions asked via Facebook received a response from the brand . ” – Jennifer Rooney, CMO Network editor at Forbes . At the close of 2013, inbound teams planned to hire an average of 9.3 Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Vision Edge Marketing

FEBRUARY 25, 2014

Many marketing organizations today have an influencer marketing strategy. The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

LEADership

JULY 7, 2015

Source: Peter Doucette’s presentation at The Optimization Summit 2013. Is your organization following best practices without testing to see that they will work for you? If you enjoy reading this CMO Spotlight series, please share it. See these Customer Lifecycle Stages that Peter Doucette and his team are constantly monitoring

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Contently

AUGUST 29, 2016

Chase’s ambitious News and Stories content center is championed by Chief Brand Officer Susan Canavari, and its editorial board is chaired by CMO Kristin Lemkau. We had to set up our infrastructure and then show the organization how it could work,” Becker said. “We Foster collaboration.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Exo B2B

APRIL 11, 2019

She has been the global CMO at Siegel+Gale since 2013. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. She is currently CMO for Workhuman. How We Measure. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

NOVEMBER 22, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” But even knowing that, people working in the higher levels of social media and organizing across multiple brands or multiple markets need to be able to keep an eye on the big picture. Listen Now. The RSS feed is: [link].

Skype 130

Skype Social Media Work Management Storytelling 130

ANNUITAS

MARCH 18, 2014

As I mentioned in my last post , the Marketing Technologist role is a difficult one to fill, and would likely not be as effective as a CMO acting as the “Chief Marketing Technology Strategist.” And as I said last time, the CMO needs to own the strategy, and understand (but delegate) the tactical. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. In a 2013 interview with AdAge, Jeremy Anwyl, vice chairman of Edmunds, explained it this way: “You have to credit [Musk], who’s very Steve Jobs-like in how he deals with the media. .

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Hubspot

FEBRUARY 12, 2020

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We February 9, 2013. I know I sure would be!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

The ROI Guy

JANUARY 18, 2013

Michael Gerard, VP of IDC ‘s CMO and Sales Advisory Practice indicates in a recent presentation that it now takes more than 650 targets just to get one deal, and each deal is taking longer to close than before, some 19 months for the marketing and sales cycle to complete.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

KoMarketing Associates

APRIL 18, 2013

The panel kicked off with Ekaterina Walter, Social Media Innovator, Intel discussing the convergence of paid, owned, and earned, and was immediately followed by myself; Wendy Lea, CEO, Get Satisfaction; Jascha Kaykas-Wolff, CMO, Mindjet; and Wayne St. Amand, VP of Marketing, Crimson Hexagon. I’d love to read them!

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Contently

MARCH 28, 2017

“Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” YNAB already has had fan clubs spring up organically on Facebook and Reddit, so the strategy seems to be working. ” The focus is on providing value not just to customers, but the public at large.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Organic, not scripted, mentions perform best. Consider producing organic mentions for better results. Kurt Kaufer: Partner and CMO at Ad Results Media , a podcast advertising agency, Kaufer wrote a survival guide for podcast advertising in this Forbes post.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Digital Marketing World Forum

JUNE 3, 2019

Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish. Maureen McDonagh, Industry Head, #Retail Facebook #DMWF @DigiMarketingWF #InfluencerMarketing #CMO #ContentMarketing #InstagramMarketing pic.twitter.com/ofifeeFHO4.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Constant Contact asked 1,400 consumers why they opt-out of email subscriptions and 69% said they receive too many emails from the organization.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. In doing so, you’ll boost revenue and help achieve the objectives of your entire organization.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. In doing so, you’ll boost revenue and help achieve the objectives of your entire organization.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. I moved to Brandwatch in 2013 and it’s been a wonderful adventure.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

6sense

JULY 17, 2017

Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Moz

MARCH 12, 2019

In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and some of the recommended tactics to address those challenges. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. You can also sign up for email updates.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40