Hubspot

AUGUST 13, 2014

According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. For example, according to our Science of Email Marketing Report , including the first names of recipients in marketing emails increased clickthrough rates from 5.8%

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Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. Do you have budget to hire a new marketer in 2013?

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Hubspot

OCTOBER 9, 2015

billion in 2013. 2) Social Sharing. Social sharing has the potential to dramatically increase the reach of your important posts. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Source: Business Insider.

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Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. 3) Engagement (CTR): This is the clickthrough rate on each of those channels. We know increasing the size of your available audience takes time.

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Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

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Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Include their first names sometimes (it could increase clickthrough rates ), or even add something about their specific location.

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Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. Millennials are taking to social media as a method of performing search queries almost as much as search engines. How to Adjust.

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Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. The internet -- particularly search engines and social media sites -- has become the replacement for direct mail. We need a new way to reach our potential customers. 6) Do Not Call Registry. That's right.

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Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. leave it like it is.

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Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1.

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Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

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Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. When you're ready to check your formatting, keep the following advice in mind. Featured Image.

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Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. You've probably heard how paramount blogging is to the success of your marketing. Featured Image.

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Hubspot

DECEMBER 11, 2013

Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. More and more people are finding content through social media, so optimizing your content for social shares is also important. in April 2013. Misconception #1: SEO is all about keywords and links.

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Hubspot

SEPTEMBER 3, 2014

According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. For example, A/B testing different blog CTA variations has been shown to increase clickthrough rates by 200%. Creating unique landing pages (i.e. is an indispensable part of inbound marketing.

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Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started.

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Hubspot

MARCH 7, 2014

However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. This means it should be mobile friendly, too -- according to data from Litmus, 51% of all opens occurred on mobile devices in 2013.

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Hubspot

MAY 10, 2013

ANOTHER new social network? Can we all just agree that it''s 2013 and it''s finally time to stop hyphenating e-mail and capitalizing Internet ? Making this link font size 24 will totally improve clickthrough rate, right? I hate Excel. I LOVE Excel. I hate Excel. Excel hates me. Tweet This Thought ). Tweet This Thought ).

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Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

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Linkedin Twitter Facebook Social Media 28

Hubspot

APRIL 18, 2015

Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. While we want people to find our content in the wild -- through organic search and social -- a niche blog built for a specific community of people cannot rely on this alone.

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Hubspot

AUGUST 12, 2014

For example, before finalizing the title for a blog post to support the downloadable presentation we put together for Halloween 2013 , we brainstormed several titles before choosing a working title, and then revised that title further to come up with the final title: 13 Stats to Spook Your Boss Away From Traditional Advertising.

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Hubspot

MARCH 21, 2016

2 Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when.

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Hubspot

AUGUST 30, 2013

And in social media? In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Hubspot

JUNE 19, 2014

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. Learn more of the details here. Learn more here.

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Hubspot

MAY 15, 2013

In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events. Launching a product at the Consumer Electronics Show?

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Hubspot

MAY 15, 2014

Furthermore, considering that marketers sent 838 billion emails in 2013 , how can you ensure that people are actually opening and interacting with your emails? Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). 38% of emails are opened on a mobile device and 78% of U.S.

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LEADership

OCTOBER 14, 2016

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. Email subscribers are 3x more likely to share your content on social media. billion by the end of 2016.

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Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 15) Clickthrough Rate (CTR). heck, even marketing acronyms.

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Paid Content Sales Management CMS Development Work Management 28

Hubspot

DECEMBER 9, 2013

But remember this: Marketers'' data studied for our 2013 State of Inbound Marketing report found 13% of their leads came from email marketing -- a figure far too high for marketers to ignore. Hint: You''d also be wise to add social sharing buttons to your emails so people can share that awesome content.).

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Hubspot

SEPTEMBER 9, 2013

In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. Remember, meta descriptions don''t affect the ranking of your content, but they can impact its clickthrough rate from search. Is it still accurate?

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