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When Did Programmatic Advertising Start: A History Lesson

Rev

Your mom would tell you not to click on them because it would give the computer a virus, or wait, maybe that was just my mom. According to Wired , the very first banner ad was run by AT&T, “prophetically asking, ‘Have you ever clicked your mouse right here? In 2013, Google released their display ad network called AdSense.

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Interesting Infographics: Email Marketing Stats to Blow Your Mind

LEADership

Let’s look at some of the stats most important for B2B marketers. Key Stats on Email Marketing: 1. Transactional emails get 8x the opens and clicks of other types of email and can generate 6x the revenue. Personalization helps boost click-through rates by 14% and conversions by 10%.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental.

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3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. But what happens when someone clicks through that targeted email only to end up on a static, generic website? Tweet This Stat. Tweet This Stat. Tweet This Stat.

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. One of the more interesting stats was that outsourcing of content dropped from 56% to 40% with more and more companies taking content in-house.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

billion in 2013. While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page.