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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. I’m not setting any marketing goals this year. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. Goals are bad. I am not kidding, and there’s research to prove it.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. Looking to get better results for your SaaS business? . * Top 16 SaaS Bloggers to Follow.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. Born to Blog” contains field-tested techniques to help you build a successful, professional business blog.

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The Top 10 Posts from 10 Years of Webbiquity

Webbiquity

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant.