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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it.

Trending Sources

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they bloggers? Are they on social media? Are they on Facebook for real or are they really on LinkedIn ?

Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I have been consulting some bouncing social media babies recently and they’re doing it right. I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! a) Blogger. d) social media ads. d) LinkedIn. a) LinkedIn. c) LinkedIn.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. How are you going to develop and augment your organization’s B2B social media strategy?

6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We’ve been at this social game for a while now, you and me. And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. So let's take a closer look at how social media is changing. 1) Social Media Is Gaining Weight as a Sales Tool.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. So: how can you harness the power of LinkedIn as a potent, efficient strategy to reach your company’s goals?

Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer

Marketri

Last week, Marketri was honored to host marketing author, social media guru, and blogging genius – Mark Schaefer – in Philadelphia for an inspirational morning presentation. The top reason that social media succeeds is because humans like to buy from humans.

If I give away my content, don’t I give away my business?

grow - Practical Marketing Solutions

I do social media workshops on content creation with huge companies like AT&T, Johnson & Johnson and IBM. The social web is an incredible gift to businesses everywhere. And now I have made connections all over the world through social media.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Marketing Day: January 9, 2013. Best of Social Media.

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“You’re Creeping Me Out!” The Dark Side of Social Networking

grow - Practical Marketing Solutions

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Social gifting via Facebook and other networks has started to change public perception.

Frustrating Favor Requests: Freelance Doesn’t Mean “Free”

grow - Practical Marketing Solutions

A few months back, I read a LinkedIn Influencer post by my friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”).

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

First let me say a word about how your goals as a blogger may relate to your approach to building an audience. Some bloggers may be seeking raw “traffic” for their blog. Activate LinkedIn groups. Some bloggers may be seeking raw “traffic” for their blog.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings.

What makes a blog tick? An insider’s guide to audience connection

grow - Practical Marketing Solutions

I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. Monday: 3 fundamentals of a successful social selling strategy.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Blogger.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. MG: Our firm hired a marketing consultant who told us that we were doing very poorly social media-wise. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information.

Are Social Employees The Future of Marketing?

B2B Marketing Insider

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social.

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How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Get more info from Trent on Twitter and LinkedIn. Related Stories Case study: Fox Sports connects social media to advertiser revenue 8 Great Apps to Save You Time Every Day I am a blogger. customer acquisition economics of social media Social Media Tools

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Pinterest still isn’t the right social network for everyone.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why You Want To Be the Last Blog Standing by Outspoken Media. ” Starting a Blog in 2013?

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

Is Your Social Media Strategy Dynamic?

Marketing Action

Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic.

15 Ways to Make Your Social Media Strategy a Complete Fail

Writtent

In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. According to Social Media Guru Ted Rubin , the problem has everything to do with faulty company strategies. Social Media Marketing

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

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20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below.

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software.

Tweet like Guy Kawasaki for Twitter success

Biznology

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. How Guy Kawasaki Manages His Social Media Presence (ismckenzie.com).

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent

To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. LinkedIn. Top image credit: Welenia ; Bottom image credit: Social Media Examiner.

How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. This challenge can be overcome, but for many digital marketing agencies that have relied on SEO and organic social media, it can be a difficult transition.

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20 Proven Ways to Increase Engagement With Your Audience

Writtent

We’ve compiled data-driven ways you can increase the stickiness of your content marketing , LinkedIn, Twitter and Facebook presences: Content Marketing. Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. LinkedIn.

How To Analyze and Grow Website Visits

Webbiquity

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g.,

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

I started with my own prediction that the future of marketing lies in our ability to transform the entire enterprise into a truly social business. You can find Alan on Linkedin and Twitter @ AlanSee. You are going to need a social media strategy to deliver on those expectations.