Marketing Insider Group

DECEMBER 10, 2013

You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

FEBRUARY 26, 2014

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. God Made A Farmer – Dodge Superbowl Commercial 2013. I have to admit that I really geek out when I see a great piece of content. What Would Steve Do?

Examples 100

Examples Peer-to-peer Content Hubspot 100

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Peer recommendations drive sales. The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

AUGUST 5, 2013

So here we go -- your guide to attending INBOUND, all in one blog post. For the rest of you, bookmark this blog post. ;-) The sooner you do this the better, because most conferences have early bird passes available. In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Aptly named, eh?).

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hinge Marketing

NOVEMBER 10, 2022

Inside the Buyer’s Brain, was first published in 2013, in 2018, and again in 2020, providing the first comprehensive look at the differing perspectives of buyers and sellers of professional services. This could include public speaking, writing educational blog posts, conducting webinars and improving their search engine optimization.

Peer-to-peer 19

Peer-to-peer Research Terms and Conditions Lead Scoring 19

Paul Gillin

JUNE 26, 2014

billion on social media advertising in 2013, a number that’s expected to triple by 2018. The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Gallup asked 18,000 consumers about the influence of social media on their buying decisions.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Hinge Marketing

MARCH 14, 2014

LinkedIn’s active user base grew to over 250 million by the end of 2013. One of the best ways to grow awareness and build authority is by using groups to interact with your peers. If it is just people spamming links to their own blog posts or sales collateral, then it is likely a waste of time. Look at the current posts.

Linkedin 48

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 48

Vidyard

SEPTEMBER 26, 2013

For example, you could aim to be approached by top blogs in your industry to write contributing articles, or aim to see your content shared socially by a particular set of influencers. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Hubspot

SEPTEMBER 9, 2013

Whether it''s peer-to-peer fundraising pages, event ticketing and registration, or CRM integrations, make sure to review all features offered and find the platform that best fits your fundraising needs, not necessarily the one with the MOST features. Be sure to review these in your evaluation process. What features are included?

Peer-to-peer 28

Peer-to-peer Enterprise Management Budget Programs Work Management 28

Hubspot

MARCH 21, 2015

While there''s no clear "right" answer to this question, data from the Miller Heiman Research Institute can at least help sales leaders compare their productivity investment plans with those of their peers. The former is primarily addressed with content services, the latter with training services," she wrote in a blog post. Technology.

Research 28

Research Peer-to-peer Product Training 28

Hinge Marketing

SEPTEMBER 9, 2013

The book that eventually emerged from this period was The Trusted Advisor , co-written with industry peers David Maister and Robert Galford. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

Hinge Marketing

JANUARY 26, 2016

While offline activities (networking events, golf events and conferences) have fueled much of their business development, they have had to learn new engagement platforms—websites, blogs and webinars. We are all well aware of the generational trifecta: Baby Boomers, Gen-Xers and Millennials (Gen Y). Note: I am a proud Gen-X member. ).

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

LEADership

SEPTEMBER 15, 2015

In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. That is not enough for Clement.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I often find myself motivated and inspired by my coding peers over on Instagram. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Hinge Marketing

JANUARY 20, 2015

In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. These shared traits are no coincidence. What tools do they use?

Peer-to-peer 48

Peer-to-peer Ideal Customer Profiles Multi-Channel Class 48

Content Standard

NOVEMBER 2, 2020

The 10th anniversary of the world’s largest content marketing event should have been a week to celebrate the still-young craft, share content strategy best practices, and discuss marketing trends with peers, reinforcing relationships with in-person meetings, shared meals, hugs, and handshakes. “We pay for it; we subscribe to it.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. We loved this presentation so much we even wrote a blog post about it. We loved this presentation so much we even wrote a blog post about it. What better way to display valuable pieces of information than through a visual format like a SlideShare?

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Content Standard

OCTOBER 26, 2015

Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE! Such sad sacks.” The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE! Such sad sacks.” The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

JUNE 11, 2015

It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28

Hubspot

DECEMBER 17, 2014

As opposed to the Industrial Era where big businesses cast a shadow on their audience with power, authority, and demanded respect, the Human Era urges businesses to be a peer instead of a superior. Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right?

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do only 48% of searches result in?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). Experience: The Blog ). Do consumers actually listen to brands? 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 8, 2020

They would likely be interested in a blog or podcast offering specific, expert, or off-the-beaten path advice and recommendations. A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. They may prioritize: Affordability. Less competition.

Paid Content 95

Paid Content Peer-to-peer Paid Search Agency Top of Funnel 95

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Hubspot

OCTOBER 1, 2014

Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Convince & Convert

APRIL 29, 2014

But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. If you have an active community on your blog or on one of the social networks, read the comments! The trend toward using the web to grow your business continues. This is a very bad idea!

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Twitter 100

Twitter Tips Tools Tactics 100

markempa

JANUARY 14, 2013

I thank you again for your kind cooperation and, if you don’t mind, I’ll keep you updated to this project we’re carrying on in these first months of 2013. However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog. With my best regards.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 120