Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Repurpose Your Best-Performing Content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off.

Facebook 98

Facebook Practices Best Practices Privacy 98

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I Publishing was my world, but the restaurant really opened my eyes. I spent about a year working on it and it came out in May 2013.”.

A/B testing 95

A/B testing Eye-Tracking Outreach Custom Publishing 95

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? based Dennis Publishing, at our recent MarTech conference.

Top of Funnel 103

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 103

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. However, achieving this is entirely counterproductive if it comes at the cost of your customers’ experience. The Content Marketing Deluge.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Digilant

AUGUST 30, 2023

Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad. With a host of targeting options — show, content, genre, publishers —advertisers can reach their specific audiences as they tune into NFL content throughout their week.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. First-party data is information that a brand collects directly from its customers. Seasonal customers.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Valasys

JULY 2, 2019

The report was evaluated more than 50 different companies, gauging the performances of their websites in terms of user experience, marketing strategies & their ability to suffice the needs of B2B prospects & existing customers.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

JUNE 12, 2018

Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. More specifically, Ryan outlined what to check before hitting the publish button – saving you from becoming the next newsjackass: Do you have a connection to the story?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Moz

OCTOBER 23, 2018

Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

SmartBug Media

FEBRUARY 11, 2020

A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. Multivariate Testing. Geo-Target Testing.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. Where and when it was taken.

SEO 120

SEO Paid Search Agency B2B Companies 120

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Not Segmenting Customers.

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

chiefmartech

MAY 27, 2019

I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) I used to think this was unequivocally a bad thing, to have “utilization” of martech products be so low. Just consider the explosion of features in martech products.

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Hubspot

AUGUST 25, 2022

During your best month, were you closing deals that started with warm or cold leads? Reasons can include: They don't need the product. They already have the product. Follow up with customers. In fact, you’ve closed several successful deals and have a list of happy customers to show for it. Practice consistency.

Work Management 77

Work Management Cold Calling Marketing Management Cross-Selling 77

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. Since 2013, Google+ had been experiencing low activity. A lot of Google+ users created a profile just to sync it with the other Google products they’re using such as Gmail. Downloading specific data.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Hubspot

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. Also customize your chat emoji, color and more! But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.". Panera's Engagement Offer.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Sana Commerce

AUGUST 5, 2022

E-commerce security might not be the first thing that comes to mind when thinking of customer experience, but for B2B organizations, a secure webstore is vital to maintaining strong customer relationships. Privacy , which refers to the protection of customer data, especially from unauthorized third parties. Data theft.

Privacy Policies 52

Privacy Policies Privacy Lock-In Guidelines 52

SmartBug Media

NOVEMBER 7, 2019

Plus, marketers will have a clearer understanding of where leads are in the buying cycle and how to best encourage a move down the funnel. Build customer personas. If you're reading this and don't have your customer personas established, stop everything—yes, really—and focus on this. Sync with your sales team.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Optimizing for local SEO not only ensures that the inventory draws a healthy proportion of the total foot traffic through direct customer walk-ins but also helps improves the brand equity of a company. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Hubspot

APRIL 23, 2020

Maybe you just finished a brand overhaul or your product was recently updated. In fact, 80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website. you want to redesign your website. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Exo B2B

APRIL 11, 2019

On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. CCO at MarketingProfs and co-founder of ClickZ, speaker and author of the best-seller « Everybody Writes ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

JANUARY 28, 2015

We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. Gillette — “The Best Men Can Be.” Casper — “The Best Bed for Better Sleep” Harley Davidson — “All for Freedom. It also tells your potential customers why they should choose you. ClearVoice.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". I think you will enjoy their comments: Jill Konrath (author, consultant).

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120