Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

SEPTEMBER 25, 2015

There was just something about paying for an irrelevant banner ad that didn't sit well with us. This led website visitors to become skeptical of the ads they were seeing, and ultimately resulted in what we know today as "banner blindness.". 10 Shocking (But True) Stats About Display and Banner Ads. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. Tweet This Stat. Tweet This Stat. A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

OCTOBER 9, 2015

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. billion in 2013. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. Source: Business Insider. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28