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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

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Pressure

Content Standard

Television saw marked growth decades after its mass adoption in the 1950s, even as the internet blossomed into the most dominant communication and entertainment channel today. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Television saw marked growth decades after its mass adoption in the 1950s, even as the internet blossomed into the most dominant communication and entertainment channel today. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant banner ad that didn't sit well with us. 10 Shocking (But True) Stats About Display and Banner Ads. Source: comScore ).

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SEO is the Top Skill for Digital Marketers

Biznology

Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. When retail executives plan a new store, they consider how customers get to the store as part of the experience (not just traffic, but ads as well). Not so with the SERP.