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Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. See my 2013 post on Adometry for details.) After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

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Email M&A is seeing a surge

Martech

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

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How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. A more comprehensive type of link acquisition is collaborative blog post development, which involves reaching out to various industry sources for feedback and contribution on a particular topic of relevance.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.