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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. Final Thoughts.

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Best Marketing Books You Need To Read

Brightedge

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching. .”

Demand 40
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A 13-step crash course in digital marketing

Biznology

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. magazines, newspapers)?

Course 80
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Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. Why Your Solutions?

Gartner 40
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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The Top 10 Posts from 10 Years of Webbiquity

Webbiquity

Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. 2018 Edition ; and What’s So Funny About Social Media and Online Marketing? The 12 Best Competitive Intelligence and Benchmarking Tools. The 29 Best Web Analytics Tools.