The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

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KoMarketing Heads to #SMX East 2012

KoMarketing Associates

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. This session looks at specific techniques that are overlooked by many when negotiating their compensation packages, and how to make the most from your hard work.”

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members.

87 More Vital Social Media Marketing Facts and Stats for 2012


” Words to avoid include “lol,” gonna,” “hey,” “tired,” “work” and “bored.” 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. Will Google+ be a “Facebook killer” or just Google’s next failed social network?

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Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. And by equipping employees to work in an open environment, they are arming the people who represent their brands to the world.".

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. What were the most effective SEO tactics used for lead generation in 2012?

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards


We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.

Your client is your work-time spouse


Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

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The State of Buyer Personas 2012

Tony Zambito

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0.

Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

When Retargeting Works and When It Is Nothing but Annoying. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular. However, there are plenty of reasons that retargeting won’t work.

Work 300

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. The software should always work, no hiccups or quirks.

Work 319

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.


I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Marketing Automation doesn’t work properly without a well-thought out lead nurturing strategy and content map.

Survey 220

40 New Year’s Resolutions for Marketing in 2012

Tomorrow People

How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. Your customers and your prospects: What’s working and what’s not for your existing and potential customers? This will give you a handy structure for creating marketing that works harder for you in 2012.

What’s So Funny About Social Media and Online Marketing? April 2012


Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations


Some Progress On Alignment & Lead Definition—But More Work Is Needed. He adds, “I anticipated and expected that we would have made more progress forward, but I think what a lot of people are doing is just going back to the status quo of what’s worked in the past.

2012 Resolutions for the B2B Marketer


Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. In 2012, instead of accosting your buyers with product literature and “sales pitches”, commit to understanding them so you can develop a content plan that engages them. As you look to transform your organization in 2012, be realistic with your time frame.

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How LinkedIn Company Pages Work Like Magic for B2B Marketers

The Forward Observer

The users of LinkedIn tend to be affluent and influential , and can easily discover people employed by a certain company, or various types of business someone has worked for.

5 Tips To Create A Sales Call Center That Works

Marketing Insider Group

The Training should be standardized, not like the old school methodology “Every Salesperson uses their own techniques that work best” which basically means you did not invest in Training properly. Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull.

Work 280

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

What forms of content work better than others? B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.

Survey 193

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. Here's the list of 50 Most Influential People in Sales Lead Management in 2012.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working.

Squirrels, long working hours, and social technologies


You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. I would guess that we are not even that lucky in our work lives.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together


Click to start video at this point — Sharing survey findings that 20% of companies are planning marketing automation implementations and another 17% are planning expansions, Jeff sees marketing automation hitting a tipping point with marketing and sales in 2012.

Work 227

3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together

Modern Marketing

As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing ads advertising b2b marketing Eloqua Experience 2012 marketing automation Media paid owned earned media social media marketing

Work 193

The Top 25 Posts of 2012

Modern Marketing

Some argue that 2012 was the year of the story in business. Why Your CMO Doesn’t Like You Sometimes you get that nagging feeling your CMO doesn’t care for your work – or just you. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

In July 2012 we added gamification into our own online community, Topliners. In the chart you’ll see that from January through July 2012 we had a fairly steady number of active users per week on the site, despite the fact that our number of registered users grows by about 30% per month.

Do Standardized Sales Processes Really Work Anymore?


What is different about the tension point mentioned this time is that the standardized sales processes and systems put into place for sales performance management, with reference made here predominantly about standard rack sales methodologies, may no longer work in today’s fast paced hyper-competitive world where buyer behaviors are changing every year if not every few months. Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

How Labels works in Google Adwords; benefits of the new feature


The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

Out with the Old, In with the New: Making Google’s Privacy Policy Work for You

KoMarketing Associates

Here’s how it works: Step One : Sign-up via Google’s Official Blog to receive a monthly password-protected report of your data and usage.

Does Traditional Marketing Still Work?

B2B Marketing Traction

Traditional outbound marketing (advertising, direct mail, email) still works. ” Traditional marketing alone no longer works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive.

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Can Adobe Muse Work for Your Web Design Needs?


With a little bit of work, you can add full functionality to an otherwise boring Muse site that would cost hundreds in professional design fees. Adobe has been working to optimize the HTML output for Muse to be mobile-friendly. Guest post by Anita Brady.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently.

How Will Web Hosts Prepare For Upcoming Internet Security Bills?


Two bills will have the most impact on us: the Cybersecurity Act of 2012 and the SECURE IT Act. The Cybersecurity Act of 2012 is concerned with potential attacks on critical networks that support the US infrastructure. Smaller companies may have a lot of work to do. Guest post.