chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012.

Lock-In 124

Lock-In Content Copywriting Vendors 124

Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. ” Regardless of the outcome of the great CMO vs. Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT. How times have changed! Mix and match.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeanData

OCTOBER 19, 2022

Buyers are decidedly digital-first, and a great many of them go through almost the entirety of their buying journey without directly engaging with solution vendors. B2B sellers weren’t particularly empathetic to buyers in 2012. The B2B marketplace is seeing a transformation of the buying journey, and it’s causing conflict.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

Customer Experience Matrix

JUNE 10, 2017

Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. This makes it uniquely appealing to companies that are uncomfortable with the big marketing cloud vendors. Kazi said about one third of the company’s revenue already comes from Marketing Suite. It's a roll of the dice.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2B life, she detests her 2012-like experience. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

AUGUST 23, 2012

This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. Speaking with and evaluating prospective vendors (85%). And the criteria finance uses to make the vendor selection is different than most. Price/value relationship (60%) 3.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

Computer Market Research

AUGUST 28, 2019

Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, vendors hoping to quickly adapt to these changes are realizing it takes more than a few simple program modifications. In order to address the needs of the channel, vendors must take a closer look at their channel programs.

Advertising Channels 60

Advertising Channels Enterprise Management Budget Programs Marketing Management 60

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

ANNUITAS

JUNE 10, 2020

’ I noted in my 2012 book, Balancing the Demand Equation : What we see today is that decades of inefficient methodologies and beliefs around B2B marketing and sales strategy are literally crumbling. Let’s correct this POV: Companies do not ‘create’ demand; customers’ pain points and needs create demand.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. Finance in particular has become more involved in economic justification and the final vendor selection process, providing more price pressure and financial diligence.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. under one roof. “In

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

JULY 13, 2012

Two bills will have the most impact on us: the Cybersecurity Act of 2012 and the SECURE IT Act. The Cybersecurity Act of 2012 is concerned with potential attacks on critical networks that support the US infrastructure. Proponents of larger government control prefer the Cybersecurity Act of 2012. The Cybersecurity Act.

Godaddy 100

Godaddy Work Management Act-On Privacy 100

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Here are highlights of several vendors I’ve looked at recently. Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

JUNE 11, 2015

When Highspot was founded in 2012, it focused on better content discovery for sales people. But from a technology standpoint, what’s most interesting about Highspot is what the vendor calls “content genomics”. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

B2B Marketing Directions

JANUARY 24, 2021

The same question has been asked in each edition of the survey since at least August 2012, and the rating has not varied significantly over that entire period. In the February 2020 survey, respondents rated the contribution of marketing analytics at 3.9.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Martech

AUGUST 27, 2021

Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Google has essentially said that SEOs (or those attempting SEO) have not always used page titles how they should be for a while (since 2012). Google changes for titles test power dynamics for marketers.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

KoMarketing Associates

MARCH 3, 2014

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. Buyers no longer need to rely on vendor information. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 100

Google Tips Digital Asset Management Best Practices 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120