Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction. IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The CEOs in the study predict that social media will push past websites, call centers and channel partners as the number-two way to interact with customers.

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Which social media channels should your brand be present?

RockContent

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. How to build a social media strategy? Social Media

Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.

The Social Media Isolationist

Biznology

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. They both mean that you don’t ever venture outside of your own four social media walls, but the first is welcoming and the other is dismissive.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. This is why Baggott advises that every social media post links back to a landing page. Related Resources: MarketingSherpa B2B Summit 2012. Social Media

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation

Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. This consistent social interaction and content sharing can position your group managers as thought leaders, adds Skotidas. Is Social Media Really Living Up to Expectations?

26 Social Media Secrets Skittles Knows

Biznology

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

Social Media: 3 Keys to Business Success

Writing on the Web

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page.

Using Social Media for B2B Sales

Biznology

Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” How do you decide which group handles social media? Social media is a tool and B2B marketers and sales people must both use it. In this Webinar, I explain how to integrate your B2B marketing and sales so that social media adds to your bottom line. Social media is the same. Don’t pigeonhole social media with one team.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Careful planning of a social media campaign is essential.

Wanted: Social Media Reality

Biznology

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. It’s how I am feeling about my life in social media these days. Think of it as a “Dear Diary” entry written to social media.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.

The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. Social media monitoring has evolved into a vertically integrated industry–you buy the data, the analysis, and the user interface from the same company.

Building and spending social media equity

Biznology

The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it. We have all invested in an online community or a favorite blog or social network only to have to disappear.

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth. How are you measuring social media?

10 social media metrics every marketer should know

Biznology

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website.

Be a persistent social media parent

Biznology

I don’t want to compare parenting to social media community development and management but I guess I just did. Folks tend to have the zeal of the newly-converted when they first adopt social media into their communications, sales, and marketing plan; however, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting.

Outsourcing your social media isn’t all or nothing

Biznology

I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8%

Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.

Secrets of Social Media ROI Revealed by 166 Case Studies

Biznology

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. I don’t mean to sound trite, but it was a very social experience.”.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. The biggest barrier I find before the first-time social media curious is performance anxiety — stage fright. New media? Barnum Risk social media Vulnerabilit

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Both studies cite this as the number one reason for using social media.

100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.

Social media sells process, not product

Biznology

And if “everyone online” recognizes you as an expert, if folks incessantly share your good advice to their friends and followers, and if you’re willing to “give away the shop” in order to build trust and respect online, you’ll be able to not only sate the curiosity of the skeptical but you’ll also make sales, especially in an environment that lacks innate trust and respect (like SEO, social media marketing and digital PR — yeah, what we do).

How to Generate Leads from Social Media

Tomorrow People

What the lead generation companies don’t tell you about social media. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media: "Not a lot". If you’re dealing with lead generation companies that don’t really say anything at all about using social media in their approach , it’s time to update your contacts list.

Get Over Social Media Writer’s Block

Biznology

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. Social media is not a live press conference where you have to field hostile questions real-time. In social media, always breathe before you respond or hit the submit button.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. This is causing many companies to fail at winning with social media marketing.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.

Higher Education Faculty Continue to Use Social Media

Biznology

Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Friday, the 2012 survey was released (sorry that it has taken a few days to get this out) and there were some very interesting findings compared to last year. Faculty think social is worth their time.

The right social media listening tools for the right jobs

Biznology

Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it.

How to Launch a B2B Social Media Marketing Campaign

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.

Is your social media marketing about listening or talking?

Biznology

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. I know you.

Is ghost writing in social media right or wrong?

Chris Koch

Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Blogging Idea Marketing Latest Post Social Media B2B marketing Blog blogs social media management social media strategy

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. In fact, with more than 5 billion mobile phones (70 percent of the world’s population) and 2 billion Internet users, the number of social media posts is staggering.

You’re only renting in social media

Biznology

Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Invest more in your ability to engage your visitors, draw online attention, to encourage social sharing, and to tell compelling stories than in your single-minded expertise in Facebook Apps, vBulletin , or whatever. Photo credit: Wikipedia.

Do you need accurate sentiment for social media listening?

Biznology

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. Photo credit: Wikipedia.