Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. We weren’t surprised by their responses. Tuesday, October 18, 2011. PST, 11 a.m.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

KoMarketing Associates

OCTOBER 5, 2012

KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. After the report comes out next month, we will post the results here so you can see how your demand-gen program compares to those of your marketing cohorts.

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

Everything Technology Marketing

MAY 30, 2012

The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Bannerflow

FEBRUARY 17, 2021

In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. 2020’s numbers continued this trajectory, with adjust reporting that investment apps experienced an 88% growth from January to November during the year.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

Social Media 140

Social Media Research ROI Media 140

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. Additionally, the report prioritizes competencies of highly effective marketing organizations, to help pinpoint what marketers should be focusing on as they continue building our their capabilities.

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

OCTOBER 28, 2015

Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. Ambitious CMOs focus on building credibility for their team.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Real-time reports.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. for another incredibly useful and relevant report!

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. Of 13 different factors, the most critical vendor selection factors indicated in the executive survey includes: 1. Developing/reviewing business and functional requirements (98%) 2.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Ten years ago, closed-loop reporting was impossible for many marketers. Currently, only 52% of marketers use some form of attribution reporting. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Biznology

SEPTEMBER 22, 2016

RightNow Customer Experience Impact Report ). Aspect Consumer Experience Survey ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Customer Experience Matrix

OCTOBER 15, 2013

But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality. One final survey reinforces this point. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

The Customer

NOVEMBER 23, 2020

For 31 years Brand Keys conducted an annual Holiday Shopping survey. We stopped because consumer shopping patterns had shifted so dramatically, conducting a “Holiday” shopping survey seemed, well, superfluous. Reporting out Black Friday sales figures as, back then, were only 17% of all “holiday sales“ seemed specious.

Pricing 52

Pricing Price Customer Surveys Amazon 52

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The full report can be downloaded at [link]. These are important “table-stakes” activities.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Hinge Marketing

JANUARY 9, 2020

On October 14, 2012, from Roswell, New Mexico, Baumgartner ascended in a stratospheric, helium balloon 24 miles up in the air to the edge of space. Sponsor an Existing Research Report —For many, the best way to step into co-branding with research is to sponsor an existing research report. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Sana Commerce

MARCH 4, 2022

Silicon Valley Bank reports that online sales in the US reached $200 billion in 2021 , which represents 18% of all retail sales. That’s a 10% jump from 2012. McKinsey & Company research finds that 94% of B2B decision-makers report that the omnichannel sales model is as effective or more effective than their previous models.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Leadsberry is among the oldest of these systems, launched in July 2012. There are additional fees for survey responses, list rental, and other services.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

B2B Marketing Directions

SEPTEMBER 17, 2017

The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights. Only 10% of respondents indicated that sales enablement reports to marketing leadership.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. percent , according to a Nucleus Research study from 2012.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

B2B Marketing Directions

MAY 5, 2019

Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) For example, in the February 2019 edition of The CMO Survey , only 42.4% reported that marketing is leading revenue growth efforts.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Nuvi

MAY 1, 2019

Customers Zero In on Platform’s Ease of Use, Reporting Features, Support Team As Benefits That Drive Top Ranking. Customers’ reviews hail the platform’s ease of use, reporting functionality, and review center as just a few of its greatest benefits. REDWOOD CITY, Calif. — 1 in Enterprise Online Reputation Management by G2 Crowd. . —

Enterprise Management 52

Enterprise Management Marketing Management Customer Satisfaction Paid Search Agency 52

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). This chart is from the MarketingSherpa 2012 B2B Benchmark Report (of which Doyle is also the lead author). Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. According to a 2012 Social Media and Sales Quota Survey conducted by Social Centered Selling and A Sales Guy Consulting, 72.6%

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100