Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 156

Social Media Media Ad brokers Twitter 156

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.

Tools 120

Tools Trends Tips Social Networks 120

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Not to mention the killer networking. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

KoMarketing Associates

JULY 20, 2012

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. Social Media Detection (Learn which social media networks are your users logged into). Check out the slides:

SEO 120

SEO Social Media Analytics Optimization 120

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content.

Social Media 74

Social Media Practices Media Allocation 74

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets.

Rules 148

Rules Planning Brand Identity Branding 148

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Social-Powered Traditional Media.

Social Media 133

Social Media Media Blogger Television marketing 133

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. display ads across the web were socially-enabled, up from 8.2%

Social Media 80

Social Media Media Social Networks Wikipedia 80

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

Social Media 140

Social Media Research ROI Media 140

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In 2012 he founded a creative design agency. Influencer Marketing Going Micro.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Social Media 83

Social Media Media Television marketing eCommerce 83

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

Social Media 93

Social Media Brand Identity Branding Media 93

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 95

Social Media Media Business Social Networks 95

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. June 26, 2012. Leverage your social networks. Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation.

Social Media 100

Social Media Media Rules Guidelines 100

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. But this will likely require thinking different about social. I call this the “social amplification”.).

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

SnapApp

JUNE 12, 2012

LinkedIn.enough names are orbiting the sun of "Social Media" it's hard to make sense of it. And that's without accounting for how rapidly the social media landscape changes. At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

EveryoneSocial

OCTOBER 22, 2019

And while social sharing and leveraging employees social media accounts are core pillars of employee advocacy, the technology and the way it’s used is evolving. It’s time for organizations to see the numerous uses employee advocacy platforms have besides enabling employees to share content to their social networks.

Social Media 53

Social Media Media Work Management Marketing Management 53

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I mean “Whoa!”…The

Social Media 100

Social Media Social Marketing Content Marketing Media 100