The Top #Nifty50 Women in Technology on Twitter for 2012


We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. Top Tips from Pubcon 2012. There was a lot of talk about the intent Pinterest users have versus other social networks. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012.

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7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. By turning the workforce into a market intelligence network, they’re expanding their ability to sense shifts and respond nimbly. Social networking has and will continue to significantly change how we do business. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer.

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts. In their research, Ignite documents the growth rates, demographics and top countries of 59 social media networks. Watch this network…Very closely.

Email bankruptcy and internal social networking


Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And, as you likely promised in your out-of-office message to get back to people emailing you “as soon as possible” upon your return, you just find yourself in that now more-familiar-than-we-dare-to-admit territory of email bankruptcy.

2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. Related posts: Social Networking for Business: What’s Right for Yours?

Facebook testing mobile ad network


Facebook testing mobile ad network. Facebook Beta Launches New Mobile Ad Network Using Your Data … Facebook today begins testing its own mobile ad network. Embedded Link. Advertisers can pay to target you with ads for app stores or websites based on your … Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell.

An Example of a Well Executed Event: Blueglass 2012


Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people). It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media.

1 Billion Facebook Users in 2012? Not So Fast


That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Every new social network, gadget, movie or TV show is trying to get our attention. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. Strategy 2012 Amazon EBay Google Mark Schaefer Mitch Joel Year of More

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. Business partners Polycom and Aruba Networks provided the platform integration for these features. Expertise gleaned from one intervention is thus available to everyone on the network. Michael J.

Every Digital Marketer’s Most Valuable Asset: The Extended Network


Every job seeker knows that his network is the key to his next employment opportunity. So why does it seem that we only think about the network in terms of personal use? How can we use our organization’s extended network as part of our marketing efforts? The Extended Network. All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. Photo credit: Wikipedia.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

social media RSS customer service social bookmarking Twitter online communities social networksAfter having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best.

Social media is a physical extension of your brain


He coined the term “ Social Prosthesis Systems (SPS) ,” the relational networks that we use, naturally, over time, expanding and refining them according to our needs, and growing them in maturity, access, depth, and prestige over time until the SPS’ value becomes an essential part of one’s ability to maximize thinking, learning, remembering, and creating. Photo credit: Intersection Consulting).

How to Limit Email and Messages from Social Networks

B2B Marketing Traction

For the most part, I have set my preferences to receive as few emails as possible from my social networks. I choose instead to visit each social network on a regular basis and check for activity and messages. Jones Tech Tools 4 Us blog post, Too Many Social Network Emails? Are you getting too many emails or text messages from others’ sharing on social media sites? Here is how you can control them.

Dreamforce 2012 is Coming – Are you ready?


by Maria Pergolino For those that don’t geek out on all things as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, did an exciting blog post to highlight all the changes to Dreamforce in 2012. Second, if you haven’t taken a peek yet, the Dreamforce 2012 website may be one of the coolest websites I’ve ever seen. Dreamforce 2012 is Coming – Are you ready?

5 Steps to Online Marketing Success in 2012


Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Now, imagine that you are looking back on 2012, instead of forward to it. The easiest way to ensure you’ve got a successful 2012 is to plan ahead for that success. Use these opportunities to dive into mobile, experiment with new social networks or explore games. Image via Wikipedia.

Could LinkedIn Destroy Facebook?


Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Shortly after I joined this professional network, colleagues to whom I’d sent connection requests often questioned me in person. LinkedIn’s reputation as a network for professionals suddenly took on new importance. LinkedIn’s home page displays the latest connections as well as status updates of people in your network.

How Will Web Hosts Prepare For Upcoming Internet Security Bills?


The US Congress has been active in network security and are crafting legislation that will impact the business of hosting companies. Two bills will have the most impact on us: the Cybersecurity Act of 2012 and the SECURE IT Act. The Cybersecurity Act of 2012 is concerned with potential attacks on critical networks that support the US infrastructure. Proponents of larger government control prefer the Cybersecurity Act of 2012. Guest post.

26 Social Media Secrets Skittles Knows


unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. People spend more time social networking on Facebook than doing anything on sites owned by Google, Microsoft or Yahoo, the Web’s three most heavily-trafficked properties.

Social Business: Facebook for the Enterprise?


By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term. There is no doubt that the concepts of status updates and walls form the backbone of any social networking these days, corporate or otherwise, but they only give you a place to start and get users to try it out. Internet Marketing Facebook Social networking service

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I did attend the main keynote and the “marketing cloud” announcement, but neither contained no major product news and the basic story – that social networks change everything – was true but far from novel. kxen marketing data setlogik marketing automation lead scoring predictive modeling data enhancement marketing technology dreamforce 2012

Content Marketing for Engineers

Industrial Marketing Today

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. This trend is consistent and was reported in 2010, 2011 and in 2012. a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. I’ll go out on a limb and state that content marketing for engineers is different.

No Such Thing As a Free Burger? #OlympicsBBQ

Tomorrow People

There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation

Plantville Café also allows an opportunity to chat with experts on topics like process control, energy efficiency and industrial networking, and sessions are kept in a library as a player’s resource. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager.

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Your followers care about you, but do you care?


And even though I am “a bit of a douchebag” according to , I have never relegated social media ‘s associated social networks to being simply a broadcasting channel. Internet Marketing Public Relations Social Media Marketing authentic authenticity condolences death emotions Facebook Foursquare friends friendship Google grieving humanity Klout loss love sharing social media Social network support twitter

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation

It’s evolutionary; you have to pay attention to what your network is saying, what they are interested in, and provide content to address that. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If so, think again, and pay attention to the experience of Gari Johnson, Vice President Australia & New Zealand, IntraLinks.

No Such Thing As a Free Burger?

Tomorrow People

There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector. Free Burger Alert. Zoober Digital Training and Tomorrow People , in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Use graphic and animated banners across highly targeted websites in the AdWords Display Network. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks. UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year's figure. You don't need to be a big name brand with a six figure marketing budget to make social media work.

Is your social media marketing about listening or talking?


Crisis Management Crisis Response Internet Marketing Public Relations Social Media Marketing Business Facebook Internet marketing Marketing and Advertising public relations social media Social network twitterI know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is.

Journalism is Dead: Welcome to the Era of Content Marketing

Tomorrow People

Murdoch's cynical acquisition of MySpace for instance, largely regarded as ushering in the demise of that particular network. Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Mainstream journalism has always skirted at the seamier edges of life.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Putting your business “out there” in the social media networking world does not automatically bring in new business. Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. It’s one of the biggest things to hit the world of marketing for some time.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

Principal at Great Northern Products ( ) that distributes specialty, industrial products for Process Safety Management and Mechanical Infrastructure Integrity protection, advises manufacturers to understand that: E-Commerce is not about replacing existing channels of distribution, but rather augmenting them for the global, networked economy. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

You need to prune in order to grow your social followers


Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweepsPhoto credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers.

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The Death of Website Design

Tomorrow People

Even if you don’t think your target audience is using social media networks, this approach still gives you an opportunity to be found in search engine results because the search engines use social media content as ‘live’ content, whereas website content is indexed and stored. Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website.

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