4 Tactics to Measure B2B Advertising Effectiveness
KoMarketing Associates
JULY 2, 2019
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. There was no good way to measure the effectiveness of what brands were sharing. Create KPIs and Measure Outcomes.
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