ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 15, 2014

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level.

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Outgrow

JULY 1, 2021

Usually that kind of very specific late in the consideration funnel touch point is not fleshed out very well. My main show is Social Pros, which is a podcast for people who run social media for major brands.We’ve been doing a weekly show since January of 2012. Saksham Sharda: True Marketo! And that needs to get fixed.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120