Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Whether you’re disavowing as a preventative measure or a means to recover your rankings, we’ll review current-day approaches to take based on our experience disavowing links over the past decade.

Lead Scoring 91

Lead Scoring Lead Ranking CAN-SPAM SEO 91

Marketing Insider Group

JANUARY 10, 2012

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Marketing Is Leading The Change. The Bad News. growth and the U.S.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. While employees are working remotely, SEO and online marketing tools can help generate leads, communicate with prospects, and close sales. Remote Serviceability.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

ViewPoint

FEBRUARY 23, 2012

He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

ANNUITAS

NOVEMBER 19, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Or perhaps your SLAs are leaving leads on the table or are not responsive enough to meet modern buyer expectations.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

ANNUITAS

JUNE 18, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Or perhaps your SLAs are leaving leads on the table or are not responsive enough to meet modern buyer expectations.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

markempa

JUNE 11, 2012

Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Develop and implement a lead management process to ensure more value from their automation investment.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Contently

FEBRUARY 8, 2022

There is a time and place for brands to tell their own stories and showcase their value props for the world to see. It works because these brands are huge household names and can take risks on brand campaigns that aren’t centered around their value props. There’s long-term SEO value in customer-focused marketing.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. Unsurprisingly, the system ID’d mostly non-white men. Momos’ Momos 2.0

Marketing AI 78

Marketing AI Paid Search Agency Lead Ranking Psychographics 78

EveryoneSocial

APRIL 5, 2022

The #1 responsibility of executives is to increase their company’s value. After all, the bigger the increase in value, the more successful and important executives themselves will be. But back to the initial point: Executives care about driving value, as much value as possible. Things that don’t create value.

Lead Scoring 56

Lead Scoring Lead Ranking Paid Search Agency Mobile Marketing 56

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JUNE 26, 2019

Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". How do you convey enough additional value in your programs to keep your customers coming back? According to a 2015 study of 500 leading global brands , cart abandonment rates reached 75.6%

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Sprout Social

FEBRUARY 16, 2022

However, because clicks and views were so highly valued, clickbait videos dominated the platform, pushing away user interest. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

markempa

FEBRUARY 4, 2013

Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational. It was a smart decision. For KeyedIn, this has paid off in many ways ….

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Walker Sands

DECEMBER 4, 2023

They are both excited about the opportunity to lead the agency together and I have full confidence that Walker Sands will continue to thrive under their leadership. Dave Parro, Co-CEO: Since joining Walker Sands in 2012, Dave has been instrumental in facilitating our expansion to sustain the agency’s rapid growth.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. This is why fewer than 4% of marketing generated leads are ever converted into sales.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

markempa

MAY 13, 2012

Tweet B2B marketers, stop focusing on generating leads. By sending them only qualified leads. Most leads aren’t qualified. Leads are only qualified when they fit your universal lead definition (ULD). Before you do any more lead generation, make developing one your highest priority. How do you do that?

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

PureB2B

MAY 2, 2016

The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015. The company ranked #23 on Inc. The company, based in Topsfield, MA, is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

PureB2B

MAY 2, 2016

The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015. The company ranked #23 on Inc. The company, based in Topsfield, MA, is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Customer Experience Matrix

AUGUST 23, 2012

This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Valasys

APRIL 12, 2019

As most visitors do not share their contact information, B2B companies strive hard to generate sales via websites in order to generate leads. Leadfeeder helps B2B companies use website analytics so as to generate new leads and they are able to analyze who’s visiting the website without any extra script installation. About Leadfeeder.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Websites Leads 53

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012. As Naughton points out, “[G]ood decisions by great managers can still lead to corporate disaster. What Kodak Did Wrong.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120