NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

ViewPoint

FEBRUARY 23, 2012

He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

markempa

JUNE 10, 2013

How important is value prop testing? The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. So, how can you discover your value proposition ?

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

markempa

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Uncover qualified leads. Lift results. (

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

AUGUST 26, 2012

This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report. What is a ULD?

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

ViewPoint

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. The marketing team sees this as a “great source of leads”.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Cost Lead Scoring 120

NuSpark Consulting

FEBRUARY 25, 2012

A sound content marketing plan is critical to the success of your lead generation efforts. world, how do you think leads get through the funnel? Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

NuSpark Consulting

APRIL 28, 2012

So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. Social media is conversation, and that conversation leads to more followers and likes, and that means more opportunity to find prospects and alliances.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. We really believe in (core event values).”. But, do marketers make the most of this investment?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Zoominfo

AUGUST 9, 2018

Data hygiene is a primary concern for those leveraging marketing automation; 50% of those who have a marketing automation platform (MAP) rank data hygiene as their top data challenge ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. Aberdeen Group: Lead Scoring Prioritization. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hubspot

APRIL 3, 2015

Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.

Lead Ranking 28

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JULY 22, 2018

Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. 5) Lead Nurturing Workflow. there's more.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

The Point

JUNE 26, 2013

Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. Now that content marketing is widely implemented across organizations— 91% of B2B and 86% of B2C companies have implemented it—we often forget no one goes online to consume content or become a lead. The solution: content curation.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Hubspot

DECEMBER 11, 2020

One of the best places to highlight your brand's mission, as well as its ethical values, is in your marketing and designs. Research shows 62% of consumers are attracted to brands that have strong, authentic ethical values. Our natural lead nurturing approach can be seen right on our blog. Ethics in Graphic Design.

Ethics 100

Ethics Design Guidelines Amazon 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Create (generation of “original” demand, focusing on quality, i.e. generating a better lead for sales). This all leads to a few things.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. How long should you wait between sending two emails in a lead nurturing sequence? Which content (blogs, ebooks, etc) should you send to a certain type of lead? Conclusion.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Valasys

OCTOBER 7, 2019

Agile Content Marketing doesn’t essentially require a new content creation tool or platform but adapting to the agile ways of content creation, which are faster to deliver, easier to test run & capable of optimization to deliver higher value than ever before.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

ANNUITAS

OCTOBER 17, 2010

A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Delivra

FEBRUARY 6, 2019

Small businesses and enterprise corporations have the same goal for their marketing programs: converting leads and increasing revenue. After the video launched in 2012, more than 12,000 people signed up for the service in just two days. This is a model you need to follow for your lead nurturing drip campaigns.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Hubspot

MARCH 21, 2012

But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Do you perform your own research about your industry that you could share with leads?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). But Are Companies Getting Maximum Value?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Lead Nurturing Specialist. "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. 1) Social Media Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Tony Zambito

MAY 20, 2012

The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Give them a clear description of what the value proposition is. Don’t purchase email lists; instead, earn your subscribers.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

DECEMBER 14, 2011

This is great news, because it suggests that email will continue to improve in 2012. That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is. Segment Lists to Match Your Priorities. Optimize and Test Regularly.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But this will never bring in leads as effectively as true offers will.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

MAY 14, 2012

That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28