Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Hubspot

JUNE 20, 2017

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. These are Relevance.com conversion rates since November of 2012 for social media channels. How would I know this?

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. And as you can see from the charts above, traffic grew right along with it.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Are you planning to move beyond social media experimentation in 2012?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

FEBRUARY 7, 2012

People don't like to give up their contact information freely, and your lead-capture form will create some friction. Put offers behind lead-capture forms. If offers are the gateways to lead generation, lead-capture forms (AKA conversion forms) are the gateways to your offers.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

APRIL 27, 2012

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 2, 2015

The main differentiator thus far is MasterCard''s blog and lead capture capabilities. We finally we have a close one in this category: In 2012 (the most recent year I coul find sales data for), Gibson did $325 million in revenue while Fender did $350 million. But what about market share? Now, onto market share. Winner: BMW.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

KoMarketing Associates

JULY 2, 2014

Everything from lead capture to email campaigns can be simplified through the use of Internet-based services, but have products actually been taken out of the equation? Just look at the 2 million plus iPhone fans that pre-ordered their iPhone 5 in late 2012. Consider the mobile market and its rapid growth. Don’t believe me?

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Without a lead capture mechanism as described above, you have no way to contact a specific prospect and thus that prospect doesn’t enter the funnel. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

NOVEMBER 11, 2020

While you'd probably want visitors to stick around and read other articles on your blog, you probably wouldn't consider it a bad thing if a visitor clicked on a CTA at the end of your post and headed over to one of your landing pages to fill out a lead-capture form , right?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

NuSpark Consulting

MARCH 31, 2012

General best practices: Have a compelling message; ideally with a call-to-action for lead generation. Bring audiences to specific landing pages to optimize conversion and lead capture. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Test and optimize.

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100

Hubspot

DECEMBER 11, 2012

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

Landing Pages 28

Landing Pages Tips Privacy Policies Lead Capture 28

Hubspot

NOVEMBER 2, 2020

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

Landing Pages 101

Landing Pages Tips Privacy Policies Lead Capture 101

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Gainesville, Florida-based SharpSpring was founded in 2012 and has about 230 employees.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118