accelerate agency

JANUARY 4, 2021

On a web page or in a blog post, it usually shows up to the reader in a different colour to the rest of the text. However it appears, it is what you can click to go to a different page or site. URL anchor text is very similar. It’s where the text of a link actually displays the URL you’ll be taken to if you click it. .

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Webbiquity

DECEMBER 12, 2012

Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” ” The First 5 Things You Should Do With Your Google+ Business Page by WindMill Networking. Don’t Focus on Your Brand Page!

Google 100

Google Tips Digital Asset Management Best Practices 100

KoMarketing Associates

JULY 2, 2019

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. How did they land on this page? . If you’re doing this manually, you will need to download all of your ad data down to the URL because that’s where your tracking parameters are (the UTM parameters). Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Strategic-IC

APRIL 6, 2022

They don’t REALLY reflect shares through emails, direct messages, or video conversations where someone recommends your brand or drops their friend a link to your website. Today, customers educate themselves in countless ways and your website may not even be in the mix. Which makes it practically impossible to measure. [It

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Finally, choose a domain name and page URL you’ll use when sharing your product with others. Choose a domain name and page URL for your digital product. And those small wins have a genuine impact on our happiness. Upload files to sell using ConvertKit Commerce.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

NuSpark Consulting

APRIL 28, 2012

Landing pages as well. I do some research for a product and visit a website from a Google search. I decide to follow the firm by clicking on the Twitter button on the website. I click on the URL shortener and redirects to a landing page. But that’s it, gang. Assisted conversion- social media. .

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. This is a screenshot of ours: Why use a Facebook Landing Page for this?

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Biznology

NOVEMBER 8, 2012

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

AUGUST 14, 2014

For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. According to comScore ''s report, the number of people who have scanned a QR code seems to have plateaued since 2012: As the number of smartphone users continues to rise, the number of consumers scanning QR codes remains the same.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

RebelMouse

APRIL 3, 2018

What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google. Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Keep checking back through December!

Google 53

Google Lead Ranking SERP Lead Scoring 53

Hubspot

DECEMBER 19, 2014

It was first introduced in August 2012. It was first introduced in April 2012. February 2014: Page Layout #3. In February, Google refreshed their Page Layout algorithm, also known as "Top Heavy," which dings sites that load too many ads above the fold. It was first introduced in June 2013. Payday Loan 2.0:

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JANUARY 10, 2012

After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business? You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites.

Generation 28

Generation Landing Pages Leads Lead 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. In BMW''s case, this page was BMW.de.

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. According to URL shortening service Bitly, the 'half life' for a tweet ( the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8

Content 28

Content Tagging Hubspot Public Relations 28

Content Marketing Institute

NOVEMBER 20, 2017

He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. You import any dataset – for example, a CSV file – and explore it. Click to enlarge. “I

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Hubspot

JANUARY 5, 2012

In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Let's cover each of Facebook's Social Plugins, discuss what they are, and show you how you can use them creatively and effectively on your website. Like Button.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! Landing Pages? The 3 Most Important Facebook Updates of 2013. Pin ‘em!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. Tracking URLs. Here's an example landing page URL by itself, and with a tracking token (in bold).

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Convert

MAY 23, 2023

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. For example, you can update your social media bios, change your email signature, install a website header notification bar, add small calls-to-action (keep reading for more on these) at the bottom of blog posts, and more.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

DivvyHQ

MARCH 28, 2019

Normally these posts focus in on the main benefit of website traffic acquisition, which is certainly a proven driver for just about every company who has deployed the tactic. For example, blog page views is a volume metric, whereas social shares is an engagement metric. Sub-dimensions are optional.

Lead Ranking 90

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 90

Vidyard

SEPTEMBER 11, 2015

Having a central location to host all of your event video content is critical, as is having a registration page that allows you to embed video. Your central spot may be part of your website or it might be a standalone publishing platform (eg. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Hubspot

FEBRUARY 6, 2019

This can be a pretty clunky process if you’re hopping between ecommerce websites. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Should match the product landing page. Should match the product landing page.

Google 71

Google Cost Per Click Adwords CPC 71

Hubspot

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: [link]. Let's get our hands dirty. 29 Top LinkedIn Tips.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Each of Moz's 16 paid courses cover a different fundamental aspect of SEO: local SEO, reporting, on-page optimization, backlinks, keyword research, etc. Search Engine Land. Moz Academy. DistilledU.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Vidyard

SEPTEMBER 11, 2015

Having a central location to host all of your event video content is critical, as is having a registration page that allows you to embed video. Your central spot may be part of your website or it might be a standalone publishing platform (eg. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Having a central location to host all of your event video content is critical, as is having a registration page that allows you to embed video. Your central spot may be part of your website or it might be a standalone publishing platform (eg. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. HOW TO: Guide to Performing Website Audits by Techipedia. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JUNE 17, 2013

Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. General Website Design Guides.

Design 100

Design Resources Mobile Advertising Landing Pages 100

LeadSquared

MAY 22, 2014

In fact, webinars are the number 1 source of lead generation for businesses, with 51% of marketers generating new leads through webinars according to “2012 Tech Marketing Planning Guidance (Forrester)” (*as quoted in ON24 and CMI’s Webinar). The first step to ensure better conversions – your webinar landing page!

Webinar Metrics 52

Webinar Metrics Landing Pages Sales Qualified Leads Conversion Rate 52

QuanticMind

AUGUST 31, 2018

Regarding on-site strategies, simply look at the items that you keep in mind when setting up new pages. For example: Does the URL structure include key phrases? Are images and/or video included on pages? Where do visitors go from a landing page? Both companies respond directly to comments on their pages.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Convince & Convert

JULY 13, 2012

Which probably isn’t a huge surprise mathematically, because you can’t now set a custom landing tab that forces people to look at your tabs. They don’t have as much visual impact on the page, etc. That you won’t need a website, because everything you can do on your website you can do on Facebook.

Work Management 113

Work Management Enterprise Management Stats Marketing Management 113

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Yes, this type of page optimization mattered back then.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Hubspot

DECEMBER 3, 2012

Sure, you may have to pin 5 things from the Country Living website, but if you found out about this contest because you're already a fan of Country Living -- which is more than likely -- you probably would've pinned things from its site anyway. Entrants' photos were then featured in a gallery on the GE Facebook Page , where users could vote.

Examples 28

Examples Guidelines Trade Show Merchandising 28

Webbiquity

MARCH 25, 2014

There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. How many pages did he or she read?); Content published by Readz can be directly shared through a URL. Social media (e.g., Use graphics.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Hubspot

OCTOBER 26, 2016

Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. That means they’re serving no purpose other than adding aesthetic quality to the page.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28