Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. While that is promising, good intentions are not enough.

Rules 148

Rules Planning Brand Identity Branding 148

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. relevance, intent and level of competition) and more. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * measures of success, keyword-landing page mapping, selection criteria beyond search volume (e.g., 22 Free Keyword Research Tools by Practical eCommerce.

Keywords 100

Keywords Research SEO Tools 100

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. The client’s web site is treated as a “buyer intent tool.” Funnel or not, it’s still about data Marketers can get a handle on divining buyer intent, provided they ask the right questions and find the right answers. Simpson said. “We

Top of Funnel 105

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 105

Engagio

AUGUST 15, 2023

Perhaps the most significant flaw with retrofitted B2C ad tech is that it can’t tap into the holy grail of B2B targeting data that uses real-time B2B intent signals to prioritize the IPs and cookie IDs to use within each account. In other words, wasteful spending. Without this, IP-based targeting is all you get.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

6sense

JUNE 14, 2016

These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”. “Doesn’t every predictive vendor have intent data?” But, I’ve been told that intent data is all noise and no signal. True, right?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Webbiquity

DECEMBER 6, 2018

In 2012 he founded a creative design agency. Be sure to compress your images to ensure faster load times. Is Your Site Confusing? There’s nothing positive to say about a confusing or illogical site design. You also want your navigation tools to be obvious and easy to use. David Gutierrez started his career as a web designer in 2005.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups. And the word was out.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

ANNUITAS

JUNE 10, 2020

Assessing buyer and organizational intent. ’ I noted in my 2012 book, Balancing the Demand Equation : What we see today is that decades of inefficient methodologies and beliefs around B2B marketing and sales strategy are literally crumbling. Maintaining a 360-degree view of buyer behavior.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Webbiquity

MAY 14, 2019

And too often, in well-intentioned but poorly designed efforts to measure their impact, teachers are forced to extend their already long workdays by pouring over data dashboards, which don’t really answer the most important questions. Year founded: 2012. The question of impact is, of course, vital to answer. The Company.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

AUGUST 27, 2021

Google has essentially said that SEOs (or those attempting SEO) have not always used page titles how they should be for a while (since 2012). The intention was to help searchers better understand what a page or site is about from the title, but many examples we’ve seen have shown the exact opposite.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Webbiquity

JULY 13, 2012

Two bills will have the most impact on us: the Cybersecurity Act of 2012 and the SECURE IT Act. The Cybersecurity Act of 2012 is concerned with potential attacks on critical networks that support the US infrastructure. Proponents of larger government control prefer the Cybersecurity Act of 2012. The Cybersecurity Act.

Godaddy 100

Godaddy Work Management Act-On Privacy 100

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Koya Webb is a self-love advocate who dedicates her content to creating a space filled with love and intention toward being whole and healthy physically, emotionally, and spiritually (in whatever way that looks like for you).

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Valasys

JUNE 20, 2023

Marketers who know their stuff report that native apps collect much more accurate “intent,” or information about visitors, that can be used by content creators for better personalization. The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

markempa

JANUARY 28, 2013

It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Total sales in 2012 grew 6% compared to the 2.1% The results.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

NetLine

MARCH 21, 2023

Demand Gen Report, the host of the event, has held the KCAs since 2012. Each year, we publish with the intention of making it better than the previous iteration. Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards.

Research 52

Research Peer-to-peer B2B Content 52

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

markempa

NOVEMBER 3, 2014

MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. Are they a fit?

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

SmartBug Media

JULY 17, 2020

And it’s straightforward about its intention, stating that signing up will “allow marketers to finally deliver truly contextual campaigns to audiences.”. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. But having good quality, authoritative content isn’t enough. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

KoMarketing Associates

JULY 1, 2014

Created: November 27, 2012. This video is older than most but provides insight into Google’s ability to interpret where links are located on a web page and be able to assume intent or importance based on that location. Created: April 11, 2012. October 9, 2012. Created: October 17, 2012. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

ClickZ

SEPTEMBER 10, 2020

Harvard Business Review reported a drastic increase in the number of chief data officers, climbing from 12% in 2012 to 68% in 2018, citing data from NewVantage Partners. Businesses have begun to reorganize around privacy, hiring privacy specialists and consultants to guide operations.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. From Meta to Google to Coca-Cola, the most successful companies worldwide have a long history of creating disparate teams and putting them together to achieve important goals.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

LeanData

MARCH 14, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. Whereas they used to be forced to interact with sellers relatively early in their buying journeys, sometimes as early as the Interest phase, now they’re deep into the Intent, Evaluation and Purchasing phases.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It Lunch topics include sales-ready leads, intent data, lead attribution, event marketing and digital content creation. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. While Google may have never intended to behave unethically, intent is only part of the equation. Were Facebook and its martech enabled advertisers out to get him and his marriage?

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

SmartBug Media

MARCH 17, 2020

The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO. Obviously, Google wants everyone to play by the rules.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. CEO Mark Zuckerberg has repeatedly made clear his intention to transform Facebook to a video-first platform—one executive went so far as to say that the app will be “ all video ” by 2021.

Social Media 167

Social Media Trends Emarketing Media 167

Heinz Marketing

AUGUST 30, 2021

And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.”

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Tomorrow People

JANUARY 9, 2013

According to Bazaarvoice , 53% of Twitterati recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. Barack Obama on his 2012 campaign trail. Twitter is of no use for businesses. Who’s taken part recently?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

According to Bazaarvoice , 53% of Twitterati recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. Barack Obama on his 2012 campaign trail. Twitter is of no use for businesses. Who’s taken part recently?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Strategic-IC

APRIL 6, 2022

6sense defines the Dark Funnel as: “It’s a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access.”. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. SEO works on intent.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Convince & Convert

JUNE 19, 2012

An Expression of Intent To Subscribe. When a user Likes a page on Facebook, they are only expressing their ‘intent to subscribe’ to the updates that will be published to that page’s Timeline. Transforming Intent to Delivery.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. That was not our intention. Which of the following lead generation tactics does your organization currently use?

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Aberdeen

JANUARY 29, 2019

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON). Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Biznology

SEPTEMBER 22, 2016

Consumers are 2 times more likely to share their bad customer service experiences than they are to talk about positive experiences. ( 2012 Global Customer Service Barometer ). 42% of shoppers spend over half their shopping time doing online research. Interbrand). 38% of people buy online because of low prices. RubyMarketer.com ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120