KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 97

Media Brand Identity Branding Storytelling 97

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

Social Media 140

Social Media Research ROI Media 140

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. We take pride in our pioneering role in bringing influencer marketing to B2B tech companies.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Cory Sekine-Pettite: From a writer’s perspective, there might be fewer opportunities.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

JUNE 22, 2020

Quick Takeaways: Research your new target market and their needs. Do some deep research on your new target markets, as well as trends within those groups. Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. Always on marketing works.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Onalytica B2B

SEPTEMBER 7, 2018

1 Oncology Pharmaceutical Company in Bangladesh in 2012. Particular Industry Knowledge and. Particular Industry Knowledge: You need to have at least a minimum level of understanding and knowledge of the industry dynamics, as it will increase your ability to connect data with business problem-solving. Communication Skill.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Tomorrow People

OCTOBER 7, 2011

Industry research shows that it is as much as 60% more cost effective to use online marketing than to rely solely on traditional outbound marketing activities. Effective web design is just one part of harnessing the internet for effective revenue performance management. Consider how you can use and apply all the different aspects.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. GENERAL ELECTRIC : GE’s Digital Wind Farm is an adaptable wind energy ecosystem that pairs turbines with the digital infrastructure for the wind energy industry.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Webbiquity

MAY 22, 2018

Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. In 2012 he founded a creative design agency. Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. First, you have a character limit.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe. The decline of in-branch banking.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

B2B Marketing Directions

JANUARY 24, 2021

But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. Therefore, this research reflects the perspectives of large enterprise marketers.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Brightedge

AUGUST 7, 2020

Find pages that discuss your industry and mention competitors but not your brand. The Google Penguin algo update initially released in April 2012 and last updated in January 2016 exists to identify and penalize sites that are linked to from poor-quality or spammy sites. Earning good backlinks.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

markempa

JANUARY 28, 2013

It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Total sales in 2012 grew 6% compared to the 2.1% The results.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. Today, the process begins with buyers doing research online (especially social media) as they seek out trusted information, reviews and referrals from friends, colleagues and industry experts.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

TrustRadius Marketing

MAY 3, 2022

In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. Allied Market Research 2021) The global data warehousing market is projected to reach $51.18 Allied Market Research 2021) Data warehouse has the highest adoption of data solutions, used by 54% of organizations.

Statistics 98

Statistics Budget Programs Distribution Trends 98

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Industrial Marketing Today

MAY 22, 2011

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp (IDC) predicts that the global mobile workforce will increase to over 1 billion workers in 2011, totaling 30% of the workforce worldwide.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Zoominfo

FEBRUARY 25, 2018

In fact, research shows B2B brands that connect with their buyers on an emotional level earn twice the impact over marketers who are still trying to sell business or functional value ( source ). Do some research, experiment with post frequency, and analyze your results. Posting exclusively about products. Happy Friday! Weekend plans?”

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

KoMarketing Associates

FEBRUARY 10, 2021

It varies depending on which industry you’re in, which keyword search, and other factors. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data.

SERP 295

SERP Features Google Top of Funnel 295

Convince & Convert

AUGUST 31, 2015

As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. Keeping abreast of breaking news and industry developments via Twitter is of vital importance to serious investors. LinkedIn Provides Industry Insights.

Social Media 156

Social Media Media Ad brokers Twitter 156

Integrated B2B

NOVEMBER 1, 2012

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. These are increasingly going to be mobile. These are increasingly going to be mobile.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Savanta

NOVEMBER 24, 2014

In contrast, a minority of under-performing agencies target the technology sector, and are much more likely to see industrial and manufacturing clients on their books. Growth is hard to come by if you couple yourself to industries in long-term decline. of the UK economy, but in 2012 this had almost halved to 10.1%.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies B2B 120

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. Such trends have definitely complicated the marketing technology and operations industries.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. So What Are You Going to Do About It? Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Valasys

JUNE 20, 2023

Apps are necessary for well-researched content to be appreciated by your audience. Using this tool, we can help businesses of any scale and industry develop, optimize, and measure their campaigns and marketing results. The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Zoominfo

APRIL 16, 2018

Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. Administrative tasks and prospect research eat up a ton of time that reps could spend selling. Look for hacks and restructure your processes to streamline your research.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. But testing is only part of the ROI equation. 32% complain about lack of skills and training.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). Read some job postings from other companies in your industry. The ideal candidate is an experienced, multifaceted writer who has strong research skills.” If so, it’s time to get more specific.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. Evan Liang & Kelvin Cheung, Co-Founders of LeanData. The days of the meat-eating enterprise sales reps who could sell ice to Eskimos was over.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93